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Strategi Promosi oleh Rumah Kurasi dalam Meningkatkan Penjualan yang Efektif melalui Platform TikTok
Dewi Ayu Intan Lestari
; Dewi Ayu Intan Lestari
; Sutantri Sutantri
; Iva Khoiril Mala
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 17
, No 1
(2024)
This study aims to find out what strategies are carried out by the Rumah Kurasi in increasing effective sales through the TikTok platform. The method used in this study is with a qualitative descriptive approach, this research is a field research and the data used in this study are primary and secondary data, with data collection techniques through observation and interviews. The results showed that various TikTok features can make it easier for the Rumah Kurasi to create interesting content so...
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Model Online Marketing Facebook Ads Dalam Peningkatan Penjualan UMKM Kediri
Chiya Ratul Umah
; Sutantri Sutantri
; Iva Khoiril Mala
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 17
, No 1
(2024)
This research was conducted to determine the online marketing model using Facebook Ads implemented by Rumah Curasi as a Professional Curator. Applied to MSMEs under the guidance of the Curation House as an effort to advance the promotions carried out. Online promotion is a promotional method carried out using internet media such as Facebook, Whatsapp, and the like. The research method used is a field research method with a descriptive qualitative approach. The data used is primary data and secon...
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Peran Ekonomi Digital Terhadap Kinerja Pasar Modern Di Indonesia
Dhea Isti Riyana
; Iva Khoiril Mala
; Sutantri Sutantri
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 17
, No 1
(2024)
This research aims to find out the role of the digital economy in the performance of modern markets in Indonesia. The method used in this research is a qualitative descriptive method by collecting data from various books and journals whose research focus is the same as the title of the research being studied. The research results show that the digital business economy has provided opportunities for entrepreneurs in the future. By using digital everyone can advance their business and gain profits...
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