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ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI
Murtiningsih, Erna
; Susanti, Retno
; Susanti, Retno
; Indriastuti, Dorothea Ririn
; Indriastuti, Dorothea Ririn
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
Purpose of this study to know: 1) significance the effect of service quality and price on customer satisfaction, 2) significance the effect of service quality, price and customer satisfaction on customer loyalty, 3) the effect of service quality and price on customer loyalty with customer satisfaction as a variable mediation. The population of the study is the consumers of Warmindo Berseri Solo with a sample of 100 people and accidental sampling technique. Data collection techniques used observa...
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9 Sitasi
PENGARUH KOMPENSASI, MOTIVASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN SWALAYAN LUWES NUSUKAN SURAKARTA
Lifia, Novi
; Suddin, Alwi
; Suddin, Alwi
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 1
(2020)
A company always have a lot ways to solve their problem for their employes especially at Luwes Nusukan Supermarket Surakarta the goals are for good impact and for the neatly of the company for the future to reach vision and mision. there are some factors that can influence the employe's performance: compensation, motivation and work environment. the purpose of this research are for: (1) analysis the significant compensation influence to the employes performance, (2) analysis the significant moti...
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2 Sitasi
PENGARUH KUALITAS PELAYANAN, HARGA, DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN (Survei pada Konsumen The Hidden Place By Jox’s Surakarta)
Sukma, Anugrah Nadia
; Sumaryanto, Sumaryanto
; Sumaryanto, Sumaryanto
; Susanti, Retno
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 2
(2020)
The purpose of this study was to analyze the importance of the influence of service quality, price, and store atmosphere on consumer satisfaction at The Hidden Place by Jox's Surakarta. This type of research is a consumer survey, the type of data used is qualitative data and quantitative data. Data sources used are primary data and secondary data. The population in this study are all consumers at The Hidden Place by Jox's Surakarta whose numbers are not known with certainty. Samples amounted to...
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1 Sitasi
PENGARUH HARGA, FASILITAS, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN
Soekarno, Roy Adam
; Triastity, Rahayu
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 4
(2020)
The purpose of this study was to analyze the significance of the effect of price, facilities, service quality on customer satisfaction Grand Laguna Hotel & Villa Surakarta. This study uses survey methods, the type of data used are qualitative and quantitative data, the source of the data used are primary data and secondary data. The total population in this study was 400 people. In this study, because the population is more than 100, the sampling technique is accidental sampling, which is ac...
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5 Sitasi
PENGARUH DISIPLIN KERJA, KOMPETENSI, BUDAYA ORGANISASI, DAN FASILITAS KERJA TERHADAP KINERJA PEGAWAI DI KANTOR KECAMATAN BANJARSARI KOTA SURAKARTA
Munntari, Diah Ayu
; Sunarso, Sunarso
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 4
(2020)
This research aims to analyze the influence of work discipline, competence, organizational culture and work facilities to the performance of employees of Banjarsari District office of Surakarta City. This research uses the survey method, the type of data used is qualitative data and quantitative data, the data sources used primary data and secondary data. The population and samples in this study were all employees of the Banjarsari district office of Surakarta City which amounted to 32 people, s...
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PENGARUH PRICE DISCOUNT DAN STORE ATMOSPHERE TERHADAP EMOTIONAL SHOPPING DAN IMPULSE BUYING (Survei pada Konsumen Hypermart Grand Mall di Surakarta)
Apriliyani, Ria
; Rahadhini, Marjam Desma
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 19
, No 1
(2020)
Hypermart Grand Mall Surakarta is one of the retail stores in Surakarta. The purpose of this study is to analyze and explain the effect of price discount and store atmosphere on emotional shopping and impulse buying, the indirect effect of price discount on impulse buying through emotional shopping, and the indirect effect of store atmosphere on impulse buying through emotional shopping. This type of research is a survey method conducted at the Grand Mall Surakarta Hypermart. Data sources are pr...
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2 Sitasi
STRATEGI PENGUATAN KEWIRAUSAHAAN UNTUK MENINGKATKAN KINERJA USAHA (Survey pada Wirausaha Fesyen di BTC dan PGS Surakarta)
Susanti, Retno
; SW, Suprihatmi
Research Fair Unisri
Vol 4
, No 1
(2020)
The creative economy of the fashion business in BTC and PGS Surakarta is very important to be developed because it contributes to the regional economy. Constraints faced in running a business such as entrepreneurship orientation is low, so that the business performance is not optimal. One strategy to encourage the development of creative economy in the business of fashion in Surakarta is to increase creativity and market orientation, in order to obtain maximum business performance. This study ai...
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ANALISIS PENGARUH HARGA, PROMOSI, SALURAN DISTRIBUSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL (Survei pada Konsumen Toyota Calya di Nasmoco Ringroad Surakarta)
Ariyanto, Aprilia
; Triastity, Rahayu
; Susanti, Retno
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 4
(2019)
The purpose of this research is to the analyze of the significance of the price, promotion, channel distribution and quality of the product of purchasing decisions. This research is a survey on customers by Calya in Nasmoco Ringroad Surakarta. The type of data used quantitative and qualitative data. The source data used is the primary and secondary data. The population of this research are customers who are doing the buying decisions of Toyota Calya in Nasmoco Ringroad Surakarta with sample 50 p...
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PENGARUH PERCEIVED QUALITY, INOVASI, KELOMPOK REFERENSI, DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN SEPATU SEPAK BOLA MEREK NIKE
Sartono, Galih
; Susanti, Retno
; Lamidi, Lamidi
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 3
(2019)
The purpose of this study was to analyze the significance of the effect of perceived quality, product innovation, reference groups, celebrity endorsers on purchasing decisions and knowing the independent variables that has a dominant effect on the purchase decision of soccer shoes brand Nike. This research is a census of the Football Boots Indonesia Regional Solo, totaling 52 people and all of them are used as research samples with population research or census techniques. This type of data use...
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PENGARUH PERSEPSI TERHADAP PRIVATE LABEL BRANDS PADA PERUSAHAAN RITEL CARREFOUR DI KOTA SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to private label brands in the retail company Carrefour in Solo. After a review of the previous literature and research, hypothesis are made that consumer perception, price perception and perceived risk influence to private label product brands significantly, and price perception variable is a dominant variable affecting of private label brands product. Primary data obtained from qu...
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