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ANALISIS PENGARUH CITRA MEREK, KESADARAN MEREK, PERSEPSI KUALITAS, DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU ADIDAS (Survei pada Mahasiswa Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The objectives of the study were to analyze (1) The influence of brand image toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. (2) The effect of brand awareness toward puchasing decisiom on University student of Slamet Riyadi Surakarta. (3) The effect of quality perception toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. (4) The Effect of brand Loyalty toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. The population i...
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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI (Studi Pada Konsumen Larissa Aesthetic Center Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this research was: 1) to analyze the significance of the influence of the quality of products against customer satisfaction. 2) to analyze the significance of the influence of the quality of service of consumer satisfaction. 3) to analyze the significance of the influence of promotions against consumer satisfaction. 4) to analyze the significance of the influence of consumer satisfaction consumer loyalty against. 5) to analyse the influence of the quality of products consumer loya...
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PENGARUH MOTIVASI KERJA, LINGKUNGAN KERJA, DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI DINAS PARIWISATA KABUPATEN TIMOR TENGAH SELATAN
Jurnal Manajemen Sumber Daya Manusia
Vol 10
, No 1
(2016)
Performance is the result of the quality and quantity of work accomplished by an employee in carrying out their duties in accordance with the responsibilities given to the employees. Some important factors to improve performance is work motivation, work environment and work Discipline. The purpose of this study to determine the effect of work motivation, work environment and work Discipline on Employee Performance Office of Timor Tengah Selatan regency tourism. The population in this study were...
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PERAN CELEBRITY ENDORSER DALAM MEMPERKUAT PENGARUH PERCEIVED VALUE TERHADAP PURCHASE INTENTION
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 1
(2014)
This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to the success of private label brands in the retail company Carrefour in Solo. Primary data obtained from questionnaires to 100 respondents using purposive sampling techniques, and performed analyzes with SPSS version 12.0, with the results all questionnaire are valid and reliable. Analysis multiple linear regression, F-test, t-test, and the coefficient determination, with the result: Consu...
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PENGARUH PERSEPSI TERHADAP PRIVATE LABEL BRANDS PADA PERUSAHAAN RITEL CARREFOUR DI KOTA SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to private label brands in the retail company Carrefour in Solo. After a review of the previous literature and research, hypothesis are made that consumer perception, price perception and perceived risk influence to private label product brands significantly, and price perception variable is a dominant variable affecting of private label brands product. Primary data obtained from qu...
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FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PENINGKATAN PENDAPATAN PEDAGANG SESUDAH PENATAAN PASAR NGARSOPURO SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 1
(2013)
 ABSTRACT The purpose of this study was to know significant effect of the variable location of the market, value-added products to increase market share and revenue market traders Ngarsopuro Solo, after structuring the market. Market research sites in the sample Ngarsopuro Solo with 50 respondents, the sampling technique using Simple Random Sampling. Data collection using questionnaire and analysis of the data using linear regression, t test, F test, Coefficient of Determination Test. These re...
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PENGARUH KEPEMIMPINAN DAN KOMUNIKASI TERHADAP KINERJA DENGAN MOTIVASI SEBAGAI VARIABEL MODERASI
Jurnal Manajemen Sumber Daya Manusia
Vol 6
, No 1
(2013)
ABSTRACT This study aims to analyze the significance of the effect (1) leadership on employee performance, (2) communication on the performance of employees, 3) motivation on employee performance, (4), communication on the performance of employees who moderated by motivation, (5) communication on employee performance moderated by motivation. Location of research in the Department of Culture and Tourism of Surakarta. The research population is all employees amounting to 86 people with a census te...
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ANALISIS PENINGKATAN KESEJAHTERAAN PEDAGANG PASAR NGARSOPURO SESUDAH PENATAAN
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 2
(2012)
ABSTRACT The main purpose of this research is to determine the significance of differences in prosperity Solo Ngarsopuro market traders after the market arrangement depend on the factor market place, value added merchandise and market reach or market share. The results of the data analysis using SPSS Release 12 is obtained: (1) From the questionnaire test of each variable, showed that all instruments research are valid and reliable at the 0.05 level. (2) The results of the analysis of the data s...
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STRATEGI PT KERETA API INDONESIA UNTUK MENGHADAPI DAMPAK PERANG TARIF MURAH DI MASKAPAI PENERBANGAN INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Vol 9
, No 1
(2012)
ABSTRACT Industrial deregulation of Indonesia air transport, bringing ugly impact to train industry in Indonesia. Decision of Government which derestricted boundary price under, making plane ticket price is progressively reached by broader society circle. Effect of ticket price difference between executive class train and plane do not too far, they which during the time use train as a means of more opting especial transportation move to plane. According To PT Kereta Api Indonesia (KAI) represe...
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MEMBANGUN KEUNGGULAN BERSAING MELALUI MANAJEMEN SUMBERDAYA MANUSIA
Jurnal Ekonomi dan Kewirausahaan
Vol 8
, No 1
(2012)
ABSTRACT At globalization era, company has given on to change of information current, technological and commerce which so quickly penetrate region a state. Every activity of business shall the change merespon ably manajerial and technical in the form of program is transfer of human resource development and technology. So that highly competitive company, hence human resource development program require to be improved, pass program analyse work, rekrutmen, selection, orient, development and traini...
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