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ANALISIS PENGARUH HARGA, PELAYANAN, DAN PERSEPSI REPUTASI TERHADAP LOYALITAS MENGGUNAKAN JASA OJEK ONLINE (Survei pada Pelanggan Go-Jek Kota Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 3
(2019)
This study aims to analyze the significance of the influence of price, service, and reputation perception variables on the loyalty of Go-Jek customers in Solo city and analyze dominant influencing variables. Types of survey research, types of qualitative and quantitative data. Data sources are primary data and secondary data. The population of all Go-Jek customers in Solo is the February 2018 period whose numbers are unknown. Sample of 100 respondents with purposive sampling technique. The colle...
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PENGARUH KUALITAS MAKANAN, PELAYANAN, HARGA DAN SUASANA RESTORAN TERHADAP KEPUTUSAN PEMBELIAN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
The purpose of this study was to know the effect of quality of food, service, priceand store atmosphere on consumer purchasing decisions This study is a survey. The typeof data used quantitative and qualitative data. The data source used primary datasources and secondary data. The study population is consumer Vien's Selat Segar danSop Solo. The research sample of 100 people with accidental sampling technique. Datacollection technique used questionnaire, observation and literature. Data were anal...
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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI WARUNG MIE AYAM BAKSO AJENG KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 3
(2017)
The purpose of this study are: 1) To analyze the significance of the influence of product quality, service quality and location of the purchase decisions of consumers in Warung Mie Ayam Bakso Ajeng Karanganyar. 2) To analyze the dominant variable influence (product quality, service quality or location) on consumer purchasing decisions in Warung Mie Ayam Bakso Ajeng Karanganyar. The research method used survey method, the type of data used quantitative and qualitative data, the data source used p...
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ANALISIS PERBANDINGAN KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PRODUK PADA OBJEK WISATA AIR TERJUN PARANG IJO DENGAN WISATA AIR TERJUN JUMOG DI KABUPATEN KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this research was: 1) to analyze the significance of the difference of consumer satisfaction in terms of product quality in sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. 2) to analyze the significance of the difference of consumer satisfaction in the sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. Research methods method using survey data, the type of data used was qualitative and quantitative data, the sour...
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