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Immersive Commerce: Implementasi Augmented Reality untuk Meningkatkan Kepercayaan Konsumen dalam Transaksi E-Commerce
DHARMA EKONOMI
(2026)
This study aims to describe the concept of Immersive Commerce based on Augmented Reality (AR) in increasing consumer confidence in E-Commerce transactions and to design a conceptual prototype design framework for an AR E-Commerce system with a clear technical flow. The research method uses a literature study through a comprehensive review of AR-based E-Commerce implementations and needs analysis from the perspective of consumer problems and business opportunities. The main problem identified is...
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Strategi Upselling dalam Meningkatkan Volume Penjualan Makanan Dessert di Harris Cafe Restaurant
Jurnal Ekonomi Bisnis dan Kewirausahaan
Vol 11
, No 1
(2022)
This research was conducted with the aim of knowing the effect of promotion, service quality and product quality on dessert sales volume at Harris Cafe Restaurant. The method used in this research is quantitative by using a sample of 100 guest respondents who enjoy dessert at Harris Cafe Restaurant. Samples were taken using purposive sampling and non-probability techniques. Data were collected using a questionnaire with descriptive data analysis and Multiple Linear Regression analysis,...
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