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PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN EKUITAS MEREK SEBAGAI VARIABEL MODERASI (Survei pada Pembeli Handphone Samsung Android di Matahari Singosaren Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 3
(2017)
The purpose of this research was to analyze: 1) the effect of product quality on customer satisfaction 2) the effect of brand equity on consumer satisfaction 3) the effect of product quality on customer satisfaction with the brand equity as a moderating variable. This study is a survey on consumer handphone Samsung in the Matahari Singosaren Plaza. The research sample of 100 people with sampling used purposive sampling and accidental sampling. The technique of collecting data used questionnaires...
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PENGARUH MUTASI DAN PROMOSI TERHADAP PRESTASI KERJA GURU SMA NEGERI DI SRAGEN
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
SMA negeri is a school organized by the government. The problem in this study is whether there is a significant effect of mutations and promotion of teachers' job performance. The purpose of this study was to determine the significance of the effect of mutations and promotion of teachers' job performance. The usefulness of this research into consideration the delivery of policy to make transfer and promotion that was given to the teachers in order to improve performance. This study uses a survey...
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PENGARUH KUALITAS PELAYANAN DAN SUKU BUNGA DENGAN KEPUASAN SEBAGAI VARIABEL MODERATING TERHADAP LOYALITAS NASABAH (Studi pada Nasabah Koperasi Simpan Pinjam Sumber Makmur di Kebakkramat)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this study are: 1) To analyze the significance of the influence of service quality, interest rates, and satisfaction on customer loyalty in Sumber Makmur Credit Unions in Kebakkramat. 2) To analyze the effect of moderating the influence of satisfaction on service quality and the interest rate on customer loyalty in Sumber Makmur Credit Unions in Kebakkramat. The population is all credit customers Sumber Makmur Credit Unions in Kramat kebak of the 3000 customers with a sample of 10...
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