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Pelatihan Manajemen Pemasaran dan Branding bagi Pengelola Homestay dan Penginapan Keluarga
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol 4
, No 2
(2025)
This community service activity aims to improve the knowledge and skills of homestay and family inn managers in marketing and branding management in the region Pagaralam City. The background of this activity is the importance of the role of homestays and family lodging in supporting local tourism, as well as the problems faced by managers in terms of marketing and branding. The method of implementing this activity includes a needs survey, preparation of training materials, training implementatio...
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Studi Demografi: Analisis Efektivitas E-Commerce dalam Mendorong Pertumbuhan Industri Ekonomi Kreatif di Era Digital
Rolia Wahasusmia
; RA Rodia Fitri Indriani
Public Service And Governance Journal
Vol 6
, No 1
(2025)
This study examines the impact of e-commerce on the creative economy industry, focusing on crucial issues such as increased visibility, wider market access, and challenges faced by industry players. The main problems identified are fierce competition and limited technological knowledge among creative industry players. The purpose of this research is to explore how e-commerce can be used effectively and sustainably, as well as the importance of support and training for industry players. The resea...
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