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Marketing Mix Dan Brand Image Terhadap Keputusan Pembelian Kain Tenun Sebagai Upaya Mempertahankan Eksistensi Produk Lokal
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 2
(2024)
This research aims to determine and analyze the influence of marketing mix and brand image as a marketing strategy. Before marketing activities occur, it is important for business actors, in this case weaving SMEs in Bima City, to know buyer behavior first to know what strategies will be implemented to market woven products. Determining a marketing strategy through a marketing mix that is right on target and increasing the brand image of woven products can increase consumer purchasing decisions...
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Kinerja Keuangan dan Belanja Kota Pasuruan Tahun 2019-2023
Adinda Yasinta Nurul Hasan
; Aqilla Nabbihah
; Berlian Gustina Riyadi
; Ferdiaz Riandra Febrilliant
; Renita Syilviana
; Mega Tunjung Hapsari
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2024)
The aim of this research will focus on the management of Regional Original Income and regional expenditure in Pasuruan City. Descriptive qualitative analysis methods will be used to explain the research results. Data obtained from the realization of Pasuruan City's financial reports for 2019-2023. The results of the analysis show that the degree of decentralization ratio has poor performance. The average performance financial independence ratio is very low. The average performance of the expendi...
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PENGEMBANGAN USAHA KATERING MENUJU INDUSTRI MIKRO BERDAYA SAING TINGGI
Abdi Masya
Vol 5
, No 2
(2024)
The catering business is one of the businesses that is in great demand as a business opportunity. Bu Eny's catering was a food service business, especially snacks and packaged foods on a micro scale. This business was classified as a micro business because its annual sales have not reached IDR 300 million. Bu Eny Catering's biggest problem in serving consumers was the limited equipment to support the speed of the production process. Another problem was that marketing methods are still dominated...
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EXPERT SYSTEM FOR DIAGNOSING CORN DISEASES USING WEB-BASED FORWARD CHAINING METHOD
Jurnal Elektronika dan Komputer
Vol 17
, No 1
(2024)
Abstract - Corn plants are one of the plants that are easy to grow and relatively fast to get results but also a plant that is vulnerable to pests and diseases. The symptoms that arise require an expert or agricultural expert to be able to diagnose. Limited time and expert labor is one of the causes of delayed diagnosis, causing a decrease in farmers' yields. This is the basis for making this expert system by adopting knowledge from agricultural experts about the symptoms of corn disease u...
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PENGEMBANGAN GAME PEMBELAJARAN INTERAKTIF MATEMATIKA BANGUN RUANG SISWA KELAS 6 SD
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 17
, No 1
(2024)
Mathematics is one of the important subjects. Mathematics is also a subject that is difficult to understand. Understanding concepts is the most important part of learning mathematics, meaning that in studying mathematics students must first understand mathematical concepts in order to be able to solve problems and be able to apply this learning in the real world.
Based on direct observations and interviews with grade 6 teachers at SD Negeri 02 Getas, teachers have difficulties in the theme of le...
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Motion Graphic Video Design as a Marketing Media Case Study at PT. Bakool Nusantara
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 17
, No 1
(2024)
PT. Bakool Nusantara is a startup that provides fresh vegetable products with an online BTB and BTC business concept. This research aims to enhance brand recognition and introduce the Bakool Apps application to PT. Bakool Nusantara customers through the design of motion graphic videos as a marketing medium. The company has encountered challenges in effectively introducing the Bakool Apps brand and application to customers, thus requiring innovation in marketing strategy. This study employs a cas...
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Penerapan Teknologi Dalam Manajemen Sumber Daya Pengelolaan Keuangan: Studi pada CV. Landel Elektrik Semarang
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 1
(2024)
Technological developments have changed the landscape in various sectors, including health, education and industry. However, its influence in Human Resource Management (HR) and financial management is still an important research topic. This research was conducted at CV. Landel Elektrik Semarang, a company engaged in the distributorship of electrical equipment. This project, which employs forty-three people, aims to investigate the relationship between the use of technology and the management of...
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ANALISIS PENERAPAN EDUKASI PERSIAPAN PERSALINAN DALAM PENINGKATAN KESIAPAN PERSALINAN PADA IBU HAMIL
Nursing Science Journal
Vol 5
, No 1
(2024)
Background: Childbirth is a natural process that all pregnant women will go through. The mental preparation of the birthing mother is very necessary to face the unpredictable process of childbirth. Childbirth readiness will help the mother to be more willing to face her birth smoothly, confidently, and not feel anxious. Mothers need adequate knowledge to carry out a pregnancy well and prepare for childbirth well. Health education about birth readiness for pregnant women must be provided to minim...
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Analisis Penggunaan Layanan Pembayaran Digital Shopeepay Pada Mahasiswa Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang
Jurnal Ilmiah Serat Acitya
Vol 13
, No 1
(2024)
Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan dan efikasi diri terhadap inklusi keuangan pada pengguna layanan pembayaran digital ShopeePay Mahasiswa Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang. Populasi yang digunakan dalam penelitian ini adalah mahasiswa aktif angkatan tahun masuk 2020 dan 2021 atau mahasiwa yang telah mengikuti kuliah manajemen keuangan 1 dan 2, ukuran jumlah sampel 81 responden, dengan teknik proposional random sampling. Sumber d...
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BUDIKDAMBER SEBAGAI UPAYA PENINGKATAN KETAHANAN PANGAN KELUARGA DISABILITAS DI INKLUSI CENTER KECAMATAN KARANGANOM (ICKK)
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 8
, No 1
(2024)
Karanganom (ICKK) Bakti Negeri adalah keterbatasan ekonomi yang berakibat ketidakmampuan mencukupi kebutuhan pangan bergizi untuk keluarganya. Adanya pandemic Covid 19 lebih memperburuk kondisi keluarga disabilitas yang berasal dari keluarga prasejahtera. Kegiatan pengabdian dilakukan di ICKK Bakti Negeri Kecamatan Karanganom. Tujuan pengabdian adalah (1) melatih ketrampilan anak disabilitas dalam budidaya lele dalam ember (budikdamber), (2) memenuhi kebutuhan pangan keluarga disabilitas. Tujuan...
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