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ARE THE MARKETING CHANNELS OF PORANG COMMODITIES IN MONOPSONY MARKETS EFFICIENT? (CASE STUDY IN WONOGIRI DISTRICT)
Agrisaintifika : Jurnal Ilmu - Ilmu Pertanian
Vol 8
, No 2
(2024)
Wonogiri Regency is one of the main areas for porang cultivation and processing centers. As a center, market conditions in Wonogiri Regency are still monopsony, giving rise to very different prices between farmers and final consumers. This is due to the involvement of many parties in it. The aim of this research is to find out whether the marketing channels for porang commodities in a monopsony market are efficient or not. The method for determining the location was carried out purposively in fo...
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PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN KURMA GOLDEN ORIENT (STUDI KASUS TOKO OLEH-OLEH ALKATHIRI SURAKARTA)
Agrisaintifika : Jurnal Ilmu - Ilmu Pertanian
Vol 7
, No 2
(2023)
Dates originating from Egypt are the best-selling dates in Indonesia. Dates from Egypt have the designation Golden Orient which is produced by the Orient Group. The shape of the large dates, with a soft texture, and cheap, makes the Golden Orient dates in great demand by consumers. This study aims to determine the effect of marketing mix 4P simultaneously and partially on purchasing decisions of Golden Orient Dates. This research is also to find out the most influential variables on consumer dec...
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