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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI (Studi Pada Konsumen Larissa Aesthetic Center Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this research was: 1) to analyze the significance of the influence of the quality of products against customer satisfaction. 2) to analyze the significance of the influence of the quality of service of consumer satisfaction. 3) to analyze the significance of the influence of promotions against consumer satisfaction. 4) to analyze the significance of the influence of consumer satisfaction consumer loyalty against. 5) to analyse the influence of the quality of products consumer loya...
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PENGARUH KUALITAS PELAYANAN DAN SUKU BUNGA DENGAN KEPUASAN SEBAGAI VARIABEL MODERATING TERHADAP LOYALITAS NASABAH (Studi pada Nasabah Koperasi Simpan Pinjam Sumber Makmur di Kebakkramat)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this study are: 1) To analyze the significance of the influence of service quality, interest rates, and satisfaction on customer loyalty in Sumber Makmur Credit Unions in Kebakkramat. 2) To analyze the effect of moderating the influence of satisfaction on service quality and the interest rate on customer loyalty in Sumber Makmur Credit Unions in Kebakkramat. The population is all credit customers Sumber Makmur Credit Unions in Kramat kebak of the 3000 customers with a sample of 10...
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ANALISIS MODEL LAYANAN KREDIT LEMBAGA KEUANGAN MIKRO BAGI UMKM GUNA MENINGKATKAN KINERJA UMKM DI KABUPATEN KLATEN
Jurnal Akutansi dan Sistem Teknologi Informasi
Vol 11
(2016)
UMKM are economic actors and subjects especially vital in the construction of the expansion of opportunities for new entrepreneurs, employment and reduce unemployment (pro-job). UMKM directly related to life and increased prosperity for Indonesian people (pro-poor). Optimally of UMKM should be supported for the provision of assistance in the form of facilities and infrastructure institutionalized financial to support productive activities. In 2005, Government launched the National Credit Year wi...
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PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK OLI FASTRON DENGAN ATRIBUT PRODUK SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
The purpose of this study is: To analyze the significance of the influence of relationship marketing to the consumer product attributes Oil PT Pertamina Fastron in Surakarta. To analyze the significance of the influence of relationship marketing on consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. To analyze the significance of the influence of product attributes on consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. To analyze the significance of relati...
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PENGARUH PENDAPATAN TERHADAP LOYALITAS DAN KEPUASAN KONSUMEN DENGAN KUALITAS PRODUK SEBAGAI VARIABEL MEDIASI PADA PEMAKAI KOSMETIK MUSTIKA RATU DI MADIUN
Jurnal Manajemen Sumber Daya Manusia
Vol 9
, No 1
(2015)
The study aims to analyze the significance of the effect of income variable on consumer loyalty and consumer satisfaction, the variable quality of the product to customer loyalty and customer satisfaction, the variable income to product quality, the variable income on consumer loyalty and consumer satisfaction mediated quality of the products. The population in this study are end-users of cosmetic products Mustika Ratu are limited. The amount numbering no role in the study sample as many as 100...
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PERAN CELEBRITY ENDORSER DALAM MEMPERKUAT PENGARUH PERCEIVED VALUE TERHADAP PURCHASE INTENTION
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 1
(2014)
This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to the success of private label brands in the retail company Carrefour in Solo. Primary data obtained from questionnaires to 100 respondents using purposive sampling techniques, and performed analyzes with SPSS version 12.0, with the results all questionnaire are valid and reliable. Analysis multiple linear regression, F-test, t-test, and the coefficient determination, with the result: Consu...
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PENGARUH PERSEPSI TERHADAP PRIVATE LABEL BRANDS PADA PERUSAHAAN RITEL CARREFOUR DI KOTA SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to private label brands in the retail company Carrefour in Solo. After a review of the previous literature and research, hypothesis are made that consumer perception, price perception and perceived risk influence to private label product brands significantly, and price perception variable is a dominant variable affecting of private label brands product. Primary data obtained from qu...
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IMPLEMENTASI DATA MINING UNTUK MENEMUKAN HUBUNGAN ANTARA KOTA KELAHIRAN MAHASISWA DENGAN TINGKAT KELULUSAN MAHASISWA PADA FAKULTAS TEKNOLOGI INFORMASI UNISBANK
Dinamika Informatika
Vol 5
, No 2
(2013)
Basis data mahasiswa UNISBANK berisi data mahasiswa dalam jumlah yang bersar dan bervariasi. Data-data tersebut harus diolah agar menjadi informasi yang bernilai lebih. Penelitian ini bertujuan untuk mengetahui hubungan untuk antara kota kelahiran mahasiswa dengan tingkat kelulusan mahasiswa dengan menggunakan teknik data mining dan dihitung melalui 3 cara, yaitu perhitungan manual, dengan software Tanagra dan RapidMiner. Sebelum proses mining dilakukan, data terlebih dahulu melewati proses pemb...
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FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PENINGKATAN PENDAPATAN PEDAGANG SESUDAH PENATAAN PASAR NGARSOPURO SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 1
(2013)
 ABSTRACT The purpose of this study was to know significant effect of the variable location of the market, value-added products to increase market share and revenue market traders Ngarsopuro Solo, after structuring the market. Market research sites in the sample Ngarsopuro Solo with 50 respondents, the sampling technique using Simple Random Sampling. Data collection using questionnaire and analysis of the data using linear regression, t test, F test, Coefficient of Determination Test. These re...
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ANALISIS PENINGKATAN KESEJAHTERAAN PEDAGANG PASAR NGARSOPURO SESUDAH PENATAAN
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 2
(2012)
ABSTRACT The main purpose of this research is to determine the significance of differences in prosperity Solo Ngarsopuro market traders after the market arrangement depend on the factor market place, value added merchandise and market reach or market share. The results of the data analysis using SPSS Release 12 is obtained: (1) From the questionnaire test of each variable, showed that all instruments research are valid and reliable at the 0.05 level. (2) The results of the analysis of the data s...
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