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Menampilkan 1–2 dari 2 artikel
Menghadapi Era Baru : Strategi Perbankan Dalam Menghadapi Perubahan Pasar Dan Teknologi Di Indonesia
Transformasi: Journal of Economics and Business Management
Vol 3
, No 2
(2024)
This research focuses on banking strategies in facing the new era in Indonesia, taking into account the rapid market and technological changes. This transformation is triggered by the development of financial technology (fintech) and the digital revolution, which aims to expand financial inclusion by providing easier and more flexible access for people. To remain competitive, banks need to continue to innovate and improve services to meet higher customer expectations. This research u...
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Company and Brand Rebranding: A Study on the Electronic Retail Industry
Jurnal Audience: Jurnal Ilmu Komunikasi
Vol 5
, No 1
(2022)
This study analyzes the rebranding process in the case of a brand change from White Brown Electronics to Informa Electronics. The method used is descriptive method with a qualitative approach. Sources of data obtained through library research and field studies in the form of observations and interviews. The research was conducted at Informa Electronics Lving World Alam Sutera in Tangerang City and the object of the research was how marketing communication strategies for electronic products at In...
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