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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA MEMILIH FAKULTAS EKONOMI PROGRAM STUDI MANAJEMEN (Survei pada Mahasiswa Fakultas Ekonomi Universitas Slamet Riyadi Surakarta Program Studi Manajemen Tahun Ajaran 2017/2018)
Research Fair Unisri
Vol 3
, No 1
(2019)
Tujuan penelitian ini adalah: 1) Menganalisis signifikansi pengaruh produk terhadap keputusan pemilihan Fakultas Ekonomi Program Studi Manajemen Universitas Slamet Riyadi Surakarta. 2) Menganalisis signifikansi pengaruh harga terhadap keputusan pemilihan Fakultas Ekonomi Program Studi Manajemen Universitas Slamet Riyadi Surakarta. 3) Menganalisis signifikansi pengaruh lokasi terhadap keputusan pemilihan Fakultas Ekonomi Program Studi Manajemen Universitas Slamet Riyadi Surakarta. 4) Menganalisis...
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PENGARUH PRODUK, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN ANGGOTA UNTUK MENABUNG (Survei pada Anggota KSPPS Bina Insan Mandiri Cabang Jeruksawit Karanganyar)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 1
(2018)
This research aims to analyze the significance of the influence of products,promotion and quality of service of the decision of the members to save money onKSPPS Bina Insan Mandiri Branch Karanganyar and Jeruksawit analyze the dominantvariables its influence on the decisions of members to save money on KSPPS Bina InsanMandiri Branch Jeruksawit Karanganyar. This study used a survey method, the type ofdata the data used was qualitative and quantitative data, the source data used theprimary data an...
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ANALISIS PENGARUH FASILITAS, HARGA, KUALITAS PELAYANAN DAN KERAGAMAN MENU TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study to determine the significance of the effect of facility,price, service quality, and diversity of menu to customer purchase decision. Thisresearch uses a survey method which at Coffee Land Cafe & Resto in Karanganyar.Sources of data in the form of primary data and secondary data. Data collectiontechniques with questionnaires, interviews, and lilerature. The sampling technique usesaccidental sampling of 100 respondents. Data were analyzed using multiply linearregressi...
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PENGARUH HARGA, KUALITAS PRODUK, DAN MEREK TERHADAP MINAT BELI KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study is to analyze the significance of the influence of price,product quality, brand on consumer purchase intention. This type of research is a surveyon consumer Rainovel’s Distro in Surakarta. Sample as many as 100 people withaccidental sampling method. Data collection techniques used questionnaires,observations and documentation. Data analysis used multiple linear regression. Theresults showed that 1) Prices has a significant effect on consumer purchase intention 2)Produ...
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PERANAN KEPUASAN PELANGGAN SEBAGAI PEMEDIASI PADA PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
This study aims to analyze the effect of product quality on customer satisfaction;The effect of product quality on customer loyalty; The effect of customer satisfaction oncustomer loyalty; And the effect of product quality mediated by customer satisfaction.The type of research used is survey research on customer Srabi NotosumanNy.Handayani Solo with a sample of 100 respondents. Sampling technique was done byNonprobabiliti Sampling with purposive sampling technique. Data analysis usingclassical a...
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PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei pada Pelanggan di Salon Mobil M2CW Karanganyar)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
Car Salon M2CW Karanganyar in an effort to increase customer loyalty strive toprovide optimal service quality to customers. The purpose of this study was to analyzethe significance of the effect of service quality and corporate image on customersatisfaction in Salon Car M2CW Karanganyar, analyze the significance of the influenceof service quality, corporate image and customer satisfaction to customer loyalty inSalon Car M2CW Karanganyar, analyze the significance of the impact of service qualitya...
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PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING (Survei pada Konsumen Lumbung Batik Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 2
(2017)
Lumbung Batik Surakarta is a clothing store that sells a wide range of fashion formen and women, both for children and adults with its main raw material is the motif.Surakarta Batik barn in an effort to boost consumer purchasing decisions trying tomaintain product quality, maintain brand image and foster consumer confidence. Thepurpose of this study was to analyze the significance of the influence of product qualityand brand image of the trust. Analyze the significance of the influence of produc...
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PENGARUH KUALITAS PELAYANAN JASA DAN CITRA PERGURUAN TINGGI TERHADAP KEPUASAN MAHASISWA DENGAN WORD OF MOUTH SEBAGAI VARIABEL INTERVENING
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 3
(2017)
The purpose of this study are: 1) To analyze the significance of the influence of the quality of service and the image of the college to the word of mouth in the Student Faculty of Economics Unisri Surakarta. 2) To analyze the significance of the influence of service quality, the image of the college, and word of mouth to satisfaction of students in the Student Faculty of Economics Unisri Surakarta. 3) To analyze the significance of the influence of the quality of service and the image of the co...
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PENGARUH CITA RASA, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN BERPINDAH MEREK (Survei di Desa Pakel Kecamatan Andong Kabupaten Boyolali)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
The purpose of this research was: analyzing the significance of the influence of taste, price and brand image of Mie Sedaap brand switching on a Housewife in the village of Andong Subdistrict Pakel Boyolali Regency. Analyze the dominant influence variables (taste, price or brand image) against the decision of switching brands of Mie Sedaap in Housewife in the village of Andong Subdistrict Pakel Boyolali Regency. Research methods method using survey data, the type of data used was qualitative and...
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ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei pada Bus Batik Solo Trans Koridor 2)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
The purpose of this research was: 1) to analyze the significance of the influence of the quality of service of consumer satisfaction on Batik Solo Trans Bus Corridor 2. 2) to analyze the significance of the influence of the quality of service of customer loyalty on Batik Solo Trans Bus Corridor 2. 3) to analyze the significance of the influence of consumer satisfaction toward customer loyalty on Batik Solo Trans Bus Corridor 2. 4) To analyze the influence of the quality of service of customer lo...
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