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MERANCANG PESAN YANG EFEKTIF UNTUK IKLAN PRODUK UNSOUGHT
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 3
, No 1
(2012)
Any decision taken in the field of marketing is called good if the decisions taken was alway associated with an environment that is always changing and evolving. In connection with activities of integrated marketing communications (Integrated Marketing Communication / IMC) conducted marketers is to choose between using sales promotion, publicity, advertising or personal selling. Of course, the existence of competition should still be noted. However marketers should continue to try to make consum...
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KAPASITAS SEBAGAI SISTEM PRODUKSI
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 2
, No 1
(2011)
Strategic capacity involves an investment decision that must match resource capabilities to a long term demand forecast. This paper explain factors to be taken into account in selecting capapcity additions for both manufacturing and service include : the likely effects of economies of scale, the effects of experience curve, the impact of changing facility focus and balance among production stages and the degree of flexibility of facilities and the workforce.
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