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Literatur review: Analisis Customer Relationship Marketing Dan Strategi Pendukung Dalam Meningkatkan Loyalitas Pasien RS Serta Kaitannya Dengan Pandemi Covid-19
Wasi, Athiya Adibatul
; Prayoga, Diansanto
VISIKES
Vol 21
, No 2
(2022)
The COVID-19 pandemic has changed people's behavior to be reluctant to visit health facilities, especially hospitals. This has an impact on cash flow and makes hospital business competition more stringent, so it's necessary to determine a strategy to maintain patient loyalty. The purpose of this study to analyze the effect of customer relationship marketing on patient loyalty in hospital and identify supporting strategies that the hospital use as competitiveness with other hospitals. This resear...
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DOI
Literatur review: Implementasi Marketing Mix 7P Terhadap Tingkat Kepuasan Pasien Di Rumah Sakit
VISIKES
Vol 20
, No 1
(2021)
The marketing mix is a marketing strategy used by hospitals to maximize service delivery to patients. The purpose of study was to analyze the effect of the 7P marketing mix (product, price, place, promotion, process, people, physical building) on patient satisfaction in the hospital. The method of writing literature review begins with selecting topics, determining keywords to find journal references. The databases used include Google Scholar, Elsevier, Portal Garuda, Shinta. Reference searches...
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Google Scholar
DOI