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Menghadapi Keterbatasan Modal dan Jaringan Pemasaran : Strategi Guna Pemberdayaan pada UMKM Pengrajin Alumunium
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol 4
, No 1
(2025)
The results of the Thematic Real Work Lecture held in Tanjung Atap Barat Village, Tanjung Batu District, Ogan Ilir Regency, during the odd semester of the 2024/2025 academic year are presented in this report. The main focus of the research was to find and solve the capital and marketing network problems faced by MSME aluminum craftsmen. The research found that capital and marketing issues are major obstacles to the growth of MSMEs. The research was conducted through an interdisciplinary approach...
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Quality Assurance Systems in the Development of Fishery Product Processing MSMEs: Sistem Penjaminan Mutu dalam Pengembangan UMKM Pengolahan Hasil Perikanan
JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI)
Vol 9
, No 2
(2024)
The quality standards of processed fishery products can be assessed by applying regulations required in the industry, including halal certification and quality assurance systems. The implementation of halal certification and quality assurance system regulations can increase the development of MSMEs, especially with Law Number 33 of 2014 concerning the Halal Assurance System, which requires halal food to be halal certified. One of the factors that cause most MSMEs not to implement halal certifica...
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Pelatihan Pemasaran Digital Pada UMKM di Desa Segaran Kecamatan Delanggu Kabupaten Klaten Jawa Tengah
Poppy Septinawati
; Tasya Oktavia Ekawati
; Yoga Surya Kusuma
; Dian Vika Laurenshia
; Agni Astungkara
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Vol 2
, No 4
(2023)
Alongside the advancement of information technology, the marketing industry has grown pretty quickly. SMEs today have to implement new marketing techniques to promote their goods in the digital age. MSMEs exist in Segaran Village, Klaten, aswell. SMEs have the potential to succeed in Segaran Klaten Village because of the numerous artistic and cultural activities organized there. The issue, however, is that MSME players still have an inadequate understanding of the idea of digital branding. The c...
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Pelatihan Pemasaran Digital Pada UMKM Di Desa Segaran Kecamatan Delanggu Kabupaten Klaten Jawa Tengah
Poppy Septinawati
; Tasya Oktavia Ekawati
; Yoga Surya Kusuma
; Dian Vika Laurenshia
; Agni Astungkara
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 2
, No 3
(2023)
Marketing activities have experienced a fairly rapid development along with development of information technology. In today's all-digital era, digital marketing formed a new strategy that is very important in the marketing of a company, especially for businesses such as online stores that allow buying and selling at once. Current company competing in developing their marketing strategies in achieving and retain customers. The virtual world is getting closer to everyday life we, making the era of...
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Peran Sistem Pembayaran Digital Dalam Revitalisasi UMKM
Transformasi: Journal of Economics and Business Management
Vol 1
, No 3
(2022)
Penelitian ini bertujuan untuk mengetahui peran sistem pembayaran digital dalam revitalisasi UMKM. Metode penelitian yang digunakan adalah kualitatif dengan jenis penelitian eksploratif. Sumber data diperoleh dari hasil wawancara dan studi literatur. Hasil penelitian menunjukkan sistem pembayaran digital saat ini telah banyak berkembang dan semakin memberi kemudahan penggunanya. Adanya sistem pembayaran digital berperan dalam revitalisasi UMKM. Dal...
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