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Menampilkan 11–19 dari 19 artikel
PENGARUH PERSEPSI PRODUK DAN AKTIVITAS KOMUNIKASI WORD OF MOUTH TERHADAP KEPUTUSAN PENGGUNAAN PRODUK XIAOMI PADA MAHASISWA ILMU KOMUNIKASI REGULER FISIP UNIVERSITAS SEBELAS MARET SURAKARTA
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 32
(2017)
Xiaomi is one of the products vendor smartphone from china was rising celebrity. The use ofsmartphone Xiaomi start much demanded by marked by the phenomenon smartphone otherbrands switch to smartphone brand Xiaomi likely caused by persuasive communication word ofmouth and perception users of that product. With the owned smartphone Xiaomi able to attractconsumers. This research aims to prove a positive influence products perception andcommunications activity of ‘word of mouth’ against the dec...
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KEGIATAN KOMUNIKASI PEMASARAN ENGLISH FIRST SOLO
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 30
(2017)
Without realizing there are many changes that occur in this country as fast growingglobalization. As we know, most tools and technologies today are in English. Seeing theseconditions, emerge many of English course in Indonesia and Solo in particular are competing tooffer services that aims to help people improve the competence and ability of their English skill.The purpose of this research is to describe and learn about the Marketing Communication atEnglish First Solo. In accordance with the the...
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PENGARUH KOMUNIKASI GURU WALI KELAS TERHADAP PRESTASI SISWA SMPN 8 SURAKARTA
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 30
(2017)
Master Class is the teacher that helps Principals to guide students in the discipline embodiesclass, as Manager and motivator to evoke a passion for beprestasi students in the/minat class.Good communication between teacher and student homeroom will have a major impact with thelearning achievements of students ' Research aims to find out whether there is influencecommunication master class student achievement against. Respondents research as many as 40children. Research methods are survey in whic...
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EFEKTIVITAS PENGGUNAAN SMARTPHONE DALAM AKTIVITAS BELAJAR MAHASISWA ILMU KOMUNIKASI UNIVERSITAS SLAMET RIYADI SURAKARTA
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 30
(2017)
New technologies in the form of communication is often known as smartphones. Communicationtechnologies in the form of a smartphone is a phenomenon of the most unique and interesting inits use. Smartphone that is easy to carry anywhere now no longer know the ages and walks oflife, even called now smartphones have become "technological populist". The phenomenon thatoften happens today is not uncommon people prefer to play or use the smartphone when thelearning process takes place. This study aim t...
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KEGIATAN KOMUNIKASI PEMASARAN PRODUK DAN JASA “LARISSA SKIN CARE†di SURAKARTA
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 30
(2017)
This study aims to determine the marketing communication activities conducted by larissa skincare in promoting its products and services in the city of Surakarta. In obtaining the data usinginterviews, observation, documentation, and literature as a complete theory and concepts usedin the study. Method interviews conducted supported by purposive sampling technique, whichthe authors define a resource that consists of General Manager, Marketing Manager, StaffMarketing and Consumers or users of pro...
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EFEKTIVITAS KOMUNIKASI PEMASARAN ONLINE (VIA TWITTER) TERHADAP PENINGKATAN PELANGGAN LUMINOS RENTAL STUDIO FOTO
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 2
, No 28
(2017)
This study was descriptive-qualitative in nature, in which Luminos was a creative company,one service of which is Photograph Study Rental, the service starting to be operated since2012. And only in 2012 did this service find an appropriate marketing communication„formula‟ and could it increase its income volume and customer number. The onlinemarketing communication using twitter social media well had affected the income andcustomer number of Luminos photograph studio rental since 2012 until...
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PERAN KOMUNIKASI ANTAR PERSONA DALAM PELAKSANAAN 10 PROGRAM POKOK PKK
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 14
, No 23
(2013)
Abtract Communication is a process a massage from a communicator to communicant, so the communicant understand the meaning of the massage. Face to face ommunication is very effective to change the knowledge, opinion and attitude and behavior of people that dialogical meaning. Communication activity by TP.PKK in delivering messages about l0 main programs of PKK it can be known and understood ,so it can increase the knowledge and skills of women of PKK about variety foods ,and taking care...
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PROMOSI BATIK DANAR HADI DALAM MEMPENGARUHI PERILAKU MEMBELI PADA ISTRI PEJABAT PEMERINTAH KOTADI KOTA SURAKARTA (Danar Hadi Batik Promotion to Affecting Behavior in Buying The Wife In City Municipal Surakarta Government)
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 15
, No 24
(2013)
Abstrak Penelitian ini bertujuan ingin mengetahui pengaruh Advertizing, Public relation, Sales promotion, Personal selling, Direct marketing dan Karakter segmen konsumen terhadap perilaku membeli pada istri pejabat pemerintah kota Surakarta. Responden dalam penelitian ini adalah istri pejabat pemerintah kota yang juga sebagai anggota Dharma Wanita Persatuan Kota yang suaminya eselon II , III dan IV yang berjumlah 766 dengan Taro Yamane didapat sampel 88 orang.  Metode penelitian...
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IKLAN RADIO DAN PENGAMBILAN KEPUTUSAN
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 14
, No 21
(2012)
Abstrak Radio is one of popular media used to deliver informations to public. Many companies use radio as the tools to spread the informations of their products, whether goods or services, to their consuments. The used of radio commercials is affecting decion making procedures from the consuments. Thus, it is very important to evaluate the strategy used by companies to decide which radio would they put their commercials on. Key word :Radio broadcast and decision maker
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