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Analisis Strategi Marketing Mix dalam Upaya Menarik Minat Pelanggan di Cottage Eco Park Syari’ah Tan Kayo Nagari Malalo Kecamatan Batipuh Selatan Kabupaten Tanah Datar dalam Perspektif Bisnis Islam
Fatimah Balqis Azzahra
; Novera Martilova
Transformasi: Journal of Economics and Business Management
Vol 3
, No 4
(2024)
This research was motivated by the decreasing number of customers at the Eco Park Syariah Tan Kayo cottage and the services and facilities provided were not optimal. The purpose of this research is to analyze the marketing mix strategy implemented by Eco Park Syariah Tan Kayo cottage in an effort to attract customer interest and to analyze the obstacles to the marketing mix strategy implemented by Eco Park Syariah Tan Kayo cottage in attracting customer interest. This type of research is researc...
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Analisis Pengaruh Promosi dan Brand Image terhadap Keputusan Pembelian Paket Umroh pada Travel Al-Azhar Bukittinggi
Etika Rahma
; Novera Martilova
Transformasi: Journal of Economics and Business Management
Vol 3
, No 4
(2024)
This research is motivated by the increasing number of Umrah travel agencies. With the emergence of various travel agents in the market, consumers can choose which travel agent they want to use. This type of research uses a quantitative approach which shows how much influence promotion and brand image have on the decision to purchase Umrah packages at Al-Azhar Bukittinggi travel. This research uses primary data, namely questionnaires for pilgrims who have departed on the Al-Azhar Bukittinggi tri...
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Pengaruh Investasi dan Tenaga Kerja terhadap Pertumbuhan Ekonomi Sumatera Barat
Ryan Cahyadi
; Novera Martilova
Transformasi: Journal of Economics and Business Management
Vol 3
, No 4
(2024)
The main objective of this research is to identify the influence of capital and activity power on the economic development of West Sumatra. Quantitative research method with data collection through monitoring and library research. Data analysis is attempted by trying classical assumptions such as autocorrelation, normality, multicollinearity, and heteroscedasticity. Next, Multiple Linear Regression Experiment, Limiting Coefficient Experiment (R2), and Assumption Experiment using T (partial) expe...
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Analisis Strategi Bersaing Usaha Makanan Khas Daerah Pariaman Ditinjau dalam Perspektif Bisnis Syariah : (Studi Kasus: Ulakan Tapakis)
Sutia Putri
; Novera Martilova
Transformasi: Journal of Economics and Business Management
Vol 3
, No 3
(2024)
This research has the aim of being able to find out and analyze the competitive strategies carried out in regional specialty food businesses amidst many competitors and to find out how the sharia business perspective in the competitive strategy of regional specialty food businesses in Ulakan Tapakis. This research uses qualitative descriptive research methods. This type of qualitative descriptive research is research where the aim is to provide descriptions of facts and charact...
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Analisis Efektivitas Pengelolaan BUMNag Berkah Mandiri dalam Meningkatkan Pendapatan Asli Nagari Bukit Tandang Kecamatan Bukit Sundi Kabupaten Solok
Aprilia Shelina
; Novera Martilova
Transformasi: Journal of Economics and Business Management
Vol 3
, No 1
(2024)
This research aims to assess and analyze the success of the management of BUMNag Berkah Mandiri in increasing the original income of Nagari Bukit Tandang. The research method used is qualitative research. The findings of this research indicate that the effectiveness of the management of BUMNag Berkah Mandiri in increasing the original income of Nagari Bukit Tandang is quite effective in providing a contribution in the form of original income of Nagari to the government of Nagari Bukit Tandang. J...
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