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THE IMPORTANCE OF HEDONIC AND SYMBOLIC VALUE ON CUSTOMER ENGAGEMENT AND ONLINE IMPULSIVE BUYING TENDENCY: THE CASE OF GENERATION Z
Amdar, Amdar
; Wirakusuma, Alvin
; Hertanto, Noel
; Anggriani, Andi Nurhalizah
; Adelfy, Muhammad Fadel
; Ardyan, Elia
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 2
(2024)
The phenomenon of impulsive online buying in Indonesia has become an important concern with the increasing use of the internet and e-commerce platforms, especially among Generation Z. Online impulsive buying is an unplanned purchasing action triggered by external stimuli, often driven by the hedonic and symbolic value of the product or service. This research aims to examine the influence of hedonic and symbolic values on customer engagement and the tendency for impulsive online buying, particula...
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FACTORS THAT AFFECT THE PERFORMANCE OF EMPLOYEES OF PT TELKOM INDONESIA WITEL SOLO
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 15
, No 1
(2022)
Observations that contain the intent to determine how much influence the variable understanding of SIA, compensation, competence, motivation, experience on the performance of employees of PT. Telkom Indonesia Witel Solo. The population contained in this study amounted to 70 employees with sample criteria targeting employees who use accounting information systems totaling 42 employees. The tool to analyze the data is multiple regression analysis. With the results of the partial research test wher...
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