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PERAN CELEBRITY ENDORSER DALAM MEMPERKUAT PENGARUH PERCEIVED VALUE TERHADAP PURCHASE INTENTION
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 1
(2014)
This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to the success of private label brands in the retail company Carrefour in Solo. Primary data obtained from questionnaires to 100 respondents using purposive sampling techniques, and performed analyzes with SPSS version 12.0, with the results all questionnaire are valid and reliable. Analysis multiple linear regression, F-test, t-test, and the coefficient determination, with the result: Consu...
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ANALISIS PERBANDINGAN KINERJA KEUANGAN PT BANK MEGA SYARIAH DENGAN PT BANK SYARIAH MANDIRI PERIODE TAHUN 2008 – 2012
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 1
(2014)
The purpose of this study was to: 1) analyze the financial performance of PT Bank Mega Syariah views of the CAR, NPL, LDR, ROA and ROA. 2) Analyze the financial performance of PT Bank Mega Syariah views of the CAR, NPL, LDR, ROA and ROA. 3) Analyze significant difference financial performance of PT Bank Mega Syariah with the financial performance of PT Bank Syariah Mandiri in terms of the CAR, NPL, LDR, ROA and ROA. 4) Analyze the performance of which one is better between PT Bank Mega Syariah a...
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PENGARUH PENDIDIKAN FORMAL, MOTIVASI DAN PENDIDIKAN PELATIHAN TERHADAP KINERJA PETUGAS PENGAWAS DI LINGKUNGAN BALAI BESAR WILAYAH SUNGAI BENGAWAN SOLO
Jurnal Manajemen Sumber Daya Manusia
Vol 7
, No 1
(2014)
This study aims to analyze the significant influence of: (1) the performance of formal education; (2) motivation on performance; and (3) educational training on the performance of the environmental control officers Central River Region Solo. The analysis showed: (1) There is a significant relationship between formal education on performance; (2) There is a significant effect of motivation on performance; (3) There is a significant relationship between education training supervisors on employee p...
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ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN RAWAT INAP DI RS. PANTI WALUYO SURAKARTA
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 26
, No 1
(2014)
Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh : variabel reliability, responsiveness, assurance, empathy dan tangible terhadap kepuasan pasien di RS. Panti Waluyo Surakarta. Populasi pada penelitian adalah 100 pasien rawat inap di RS. Panti Waluyo Surakarta pada periode minggu I & II bulan Januari 2013. Teknik pengambilan sampel menggunakan metode accidental sampling. Teknik pengumpulan data mengunakan angket melalui uji validitas dan reliabilitas. Teknik analisis menguna...
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IKLAN YANG EFEKTIF SEBAGAI STRATEGI KOMUNIKASI PEMASARAN
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT With the splendor of advertising through above the line and the line bellows, then a separate issue for producers and advertising agencies to be able to create an effective to attract the attention of consumers on a product. And can be effective, if the purpose of advertising can be achieved or accomplished and useful for companies in the implementation of marketing functions, so a advertising be flexible, stable, sustainable, simple, and easy to understanding. Can create effective adve...
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PENGARUH STRATEGI PEMASARAN (PROMOTION MIX) IKLAN TERHADAP PENINGKATAN PENGGUNA JASA LAYANAN PERIKLANAN DI PT RADIO INDAH ASRI SRAGEN
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT The purpose of this study were to analyze the significance of the influence of advertising , sales promotion, personal selling and publicity partially to service users of advertising in PT Radio Indah Asri Sragen. Methods of research using survey methods, sampling techniques using simple random sampling that is a total of 30 respondents. Data analysis techniques used validity test, reliability test, the classical assumption test, multiple linear regression analysis, t test, F test and t...
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PENGARUH TANGIBLE, RELIABILITY, RESPONSIVENES, ASSURANCE DAN EMPHATY TERHADAP KEPUASAN KONSUMEN (Survei Konsumen Rumah di CV Satria Graha Gedongan, Colomadu, Karanganyar)
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT Target of this research is (1) to Significant Influence Tangible, Reliability, Responsiveness, Assurance and Emphaty to Customer Satisfaction (2) to analysis factor which having an effect on dominant to Costumer Satisfaction. Result of research show (1) Examination of hypothesis by partial (test t). Shal be as followe: Tangible Variable Reliability, Responsiveness, Assurance and Emphaty have an effect significant to consumer satisfaction, (2) Examination of hypothesis accuracy of model...
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PENGARUH MODAL KERJA TERHADAP PENDAPATAN DENGAN LAMA USAHA SEBAGAI VARIABEL MODERASI (Survei Pada Pedagang Pasar Klithikan Notoharjo Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT This study aims to analyze (1) the influence of working capital to traders revenue (2) the influence of long of business to traders revenue (3) the effect of working capital to traders revenue with long business as moderating variable. The population in this study are all traders in the Klithikan Notoharjo Market on Surakarta settle as many as 246 people consisting of 9 types of merchandise. Total sample of 70 traders taken by using Stratified Proportional Random Sampling. To test the h...
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PENGARUH PERSEPSI TERHADAP PRIVATE LABEL BRANDS PADA PERUSAHAAN RITEL CARREFOUR DI KOTA SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to private label brands in the retail company Carrefour in Solo. After a review of the previous literature and research, hypothesis are made that consumer perception, price perception and perceived risk influence to private label product brands significantly, and price perception variable is a dominant variable affecting of private label brands product. Primary data obtained from qu...
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PENGGUNAAN MULTIMEDIA DALAM LAYANAN BIMBINGAN KONSELING UNTUK MENEMU KENALI MULTIPLE INTELIGENSI SISWA KELOMPOK A TK MESEN SURAKARTA TAHUN PELAJARAN 2010 - 2011
Widya Wacana: Jurnal Ilmiah
Vol 8
, No 2
(2013)
Abstraks: Tujuan penelitian ini adalah Pemanfaatan Multimedia dalam Layanan Bimbingan Konseling untuk Menemu Kenali Multiple Intelegensi Siswa Kelompok A TK Mesen Surakarta Tahun Pelajaran 2010 – 2011, Metode PenelitanTempat Dan Waktu Penelitian Tempat Penelitian dilaksanakan di TK Mesen, Jl. Surya No. 67 Surakarta. Penelitian dilaksanakan 3 bulan yakni bulan Oktober 2010 sampai dengan Desember 2010. Bentuk dan strategi penelitian menggunakan penelitian kualitatip, menggunakan diskripsi tentan...
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