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Pengaruh Green Marketing dan Brand Image Terhadap Loyalitas Pelanggan pada Starbucks CoffeeLiving World Pekanbaru
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
This study aims to determine and analyze the influence of green marketing and brand image on customer loyalty at Starbucks Coffee Living World Pekanbaru. The background of this study is based on increasing competition in the coffee industry, changes in consumer lifestyles that are increasingly environmentally conscious, and the importance of brand image in building long-term relationships with customers. The method used in this study is descriptive and quantitative. The number of samples in this...
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PELATIHAN MENULIS ARTIKEL ILMIAH LITERATURE REVIEW UNTUK GURU- GURU SMA NEGERI 1 SAMPANG CILACAP
Sugandha, Agus
; Prabowo, Agus
; Mashuri
; Suroto
; Suripto
; AGUS
Perwira Journal of Community Development
Vol 5
, No 2
(2025)
Kemampuan guru-guru di SMAN 1 Sampang Kabupaten Cilacap dalam riset dan publikasi hasil riset masih perlu ditingkatkan. Terlepas daripada itu, semangat guru-guru di SMAN 1 Sampang untuk melakukan riset masih sangat baik. Untuk mendorong produktifitas dan menjaga motivasi guru- guru dalam riset dalam menulis publikasi, perlu pendampingan pelatihan penyusunan artikel ilmiah dengan metode literature review. Tujuan pengabdian ini adalah membekali guru-guru SMAN 1 Sampang dengan pen...
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Pengaruh Social Media Marketing dan Customer Experience terhadap Customer Loyalty pada Kedai Kopi Yong Bengkalis Pekanbaru
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Customer loyalty is a commitment held by individuals or groups to buy or support a product or service again on an ongoing basis. The purpose of this study was to determine the effect of social media marketing and customer experience on customer loyalty in customers of Yong Bengkalis Coffee Shop in Pekanbaru. The population of this study were 14,095 customers and a sample of 99 respondents was obtained using purposive sampling technique. This research uses quantitative methods and descriptive sta...
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1 Sitasi
PENGARUH DISPLAY LAYOUT DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN PADA RUMAH BATIK SERUNAI KOTA PEKANBARU
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The purpose of this study was to determine the effect of display layout and product variation on consumer purchasing interest at Rumah Batik Serunai, Pekanbaru City. The research method used is a quantitative approach with data collection techniques in the form of questionnaires which were responded to by 77 respondents. Respondents were determined using the Accidental Sampling technique. This study uses analysis such as validity test, reliability test, normality test, multicollinearity test, he...
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Evaluasi Pelayanan Administrasi Kecamatan Mojoroto Kota Berdasarkan Indeks Kepuasan Masyarakat 2024
Public Service And Governance Journal
Vol 6
, No 2
(2025)
This study aims to evaluate the performance of administrative services in Mojoroto District, Kediri City based on the 2024 Public Satisfaction Index (IKM) Survey. Based on the survey results, all performance indicators showed very good results, with an aggregate IKM score reaching 93.12. The assessment of service quality includes employee competence, infrastructure, and service innovations such as online systems and mobile services. In addition, the timeliness of administrative processing, servi...
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Strategy to Improve Business Performance of Palm Oil Sector in Merangkai Village, Dayun District, Siak Regency: Impact of Digital Marketing and Marketing Strategy
Lie Othman
; Meyzi Heriyanto
; Kasmirudin Kasmirudin
; Mashur Fadli
; Hussein Al Muhtadeebillah
; Mandataris Mandataris
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
This study aims to measure the influence of digital marketing and marketing strategies in improving the business performance strategy of the palm oil sector in Merangkai Village, Dayun District, Siak Regency. The study used a quantitative approach where primary data was collected through a survey of 35 respondents, and the Partial Least Square (PLS) statistical technique was used to process the data. The study's results confirmed that digital marketing had no significant influence on the busines...
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Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Rokok Pada Usia Remaja Di Kabupaten Rembang
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 2
, No 3
(2024)
The aim of this research is to find out which factors are most important for buyers of cigarette products, including advertising, price, culture and psychology. In this study, the population who consumed cigarette products were 100 teenagers aged 17 to 21 years. This research is quantitative. The results of research data analysis show that factors such as advertising, price, culture and psychology have a significant influence on the decisions of teenage cigarette buyers. Advertising has a signif...
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INNOVATIVE STRATEGIES TO IMPROVE THE QUALITY OF HUMAN RESOURCES THROUGH SKILL AND COMPETENCY DEVELOPMENT
International Journal of Management, Business and Social Sciences
Vol 3
, No 01
(2024)
Abstrack High-quality human resources (HR) represent invaluable assets for any organization, particularly in an era characterized by dynamic and competitive business environments. It is essential for companies not only to retain their human capital but also to continually enhance their quality. This enhancement encompasses not only technical skills but also encompasses comprehensive skill development and the nurturing of soft skills.This research adopts a literature review approach to delve int...
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STRATEGI PENGEMBANGAN EKOWISATA DI DESA RANTAU LANGSAT KABUPATEN INDRAGIRI HULU
Jurnal Media Administrasi
Vol 7
, No 2
(2023)
Salah satu upaya pemanfaatan sumber daya lokal yang ada di Desa Rantau Langsat yang optimal adalah dengan mengembangkan pariwisata dengan konsep ekowisata dalam hal ini wisata yang dilakukan memiliki bagian yang tidak terpisa kan dengan upaya – upaya konservasi, pemberdayaan ekonomi local dan mendorong rasa peduli yang lebih tinggi terhadap kultur atau budaya. Hal tersebut yang mendasari perbedaan antara konsep ekowisata dengan model wisata konvensional yang telah ada sebelumnya. Tujuan diadakan...
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Effect of Gum Ashitaba (Angelica keiskei) on Slaughter Weights, Carcass Weights and Physical Quality of Broiler Meat
Agrisaintifika : Jurnal Ilmu - Ilmu Pertanian
Vol 1
, No 1
(2017)
Ashitaba (Angelica keiskei) is an herbal plant that has many functions for the body. The purpose of this study to determine the increase in slaughter weight, carcass weight and physical quality of broiler meat. This study used 20 broiler chickens were grouped into 4 groups and each consisting of five chickens. The study design is completely randomized design (CRD) with design Randomized Post Test Only Control Group Design. The real difference between treatments was tested further using Duncan te...
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