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PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SOPHIE PARIS DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswi Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
A purchasing decision made by a consumer is undertaken on the basis of the wishes and needs of a product. Therefore the fashion companies strive to innovate to create high-quality products and having a good brand in the minds of consumers. The purpose of this research was: 1) to analyze the significance of the influence of the brand image of Sophie Paris purchases. 2) to analyze the significance of the influence of Word of Mouth (WOM) positive towards purchasing decision Sophie Paris. 3) to anal...
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PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA WARUNG MAKAN BU YATI SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 15
, No 1
(2015)
This research is aimed to analysis the signification effect of the product toward costumer satisfaction; the effect of price toward costumer satisfaction; the effect of product toward buying decision; the effect of price toward buying decision; the effect of customer satisfaction toward buying decision; the effect of product toward buying decision which mediated by customer satisfaction; the effect of price toward buying decision which mediated by customer satisfaction. The population of this re...
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MODEL TABUNGAN RUMAH TANGGA PEDESAAN (STUDI DI KECAMATAN DELANGGU KABUPATEN KLATEN)
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 2
(2015)
This research aims to estimate the model of rural households in savings Delanggu sub-district Klaten district. It is also to identifying variables impact on savings rural households. The population is all households which consisted of 14.620 rural households or dwell in the sub-district of Delanggu. Taken as much as 94 sample of households use the technique of a two stage clusters of sampling, with the village used as a group. The data in this study is the primary data collected through the surv...
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PENGARUH FILSAFAT POSITIVISME DALAM PENEGAKAN HUKUM DI INDONESIA
Wacana Hukum
Vol 11
, No 1
(2013)
Abstract: The principles of legal certainty very dominating in the law enforcement inIndonesia. The principle of legal certainty that comes from century XVII/XVIIIin Europe is a great idea from tangible in writing, made by competentauthorities. The term of analytical jurisprudence indicates that the law shoulbe removed from the study of metaphysics. Doctrine analytical jurisprudenceannnot be implemented just after about two centuries introduction by theoriginators. It is doe to changes and devel...
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PENGARUH MOTIVASI, LINGKUNGAN KERJA, KESEJAHTERAAN, DAN KEPEMIMPINAN KEPALA SEKOLAH TERHADAP KINERJA GURU SEKOLAH MENENGAH PERTAMA
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 2
(2012)
ABSTRACT The purpose of this study to analysis the influence of motivation, work environment, welfare and principal leadership teacher performance against SMPN 1 Gondangrejo, Karanganyar. The research sample set by using the census, because the population is less than 100, the sample in this study of 40 people, equal to the number population. The data used are primary data using questionnaires completed by respondents. The analysis tools are Multiple Linear Regression analysis, t test, F test an...
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STRATEGI SUKSES BAGI USAHA PEMASARAN JASA
Jurnal Ekonomi dan Kewirausahaan
Vol 9
, No 1
(2012)
ABSTRACT One the marketing strategy of company service can be seen from marketing hotchpotch that is product, price, distribution or place and promotion, but in service marketing mostly in direct correlation to human being make difference to the result of customer satisfaction. For that marketing of service require to pay attention other element like people, physical evidence and process. Service which is either from provider service people will form an evidence physical at customer effect of p...
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STRATEGI SUKSES BAGI USAHA PEMASARAN JASA PENDIDIKAN BERBASIS MANAJEMEN PROSES
Jurnal Ekonomi dan Kewirausahaan
Vol 11
, No 1
(2012)
Abstract Marketing Strategy Services Company one of them can be seen from the marketing mix are product, price, place or distribution and promotion are very helpful in marketing a product. However, in the marketing services that most directly related to the man that made a difference in the results of customer satisfaction. For the marketing of services need to consider other elements of people, physical evidence and process. Good service from service providers (people) will establish a physical...
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PERANAN SISTEM INFORMASI MANAJEMEN DALAM RANGKA PENINGKATAN DUNIA PARIWISATA INDONESIA
Jurnal Akutansi dan Sistem Teknologi Informasi
Vol 7
, No 1
(2012)
Abstract Our Challenge more and more felt by since early the happening of monetary crisis before year-end 1997, even up to now even also still felt by its impact. Riot for the shake of despicable riot is which knock over all angle of fatherland of is condition of this, so that a number of area owning many potency of “wisata†and tourism activity experience of the drastic degradation in number domestic and also foreign tourist visit. The collapse is national economics in this time, especiall...
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PELAYANAN PUBLIK YANG BERPIHAK PADA KESEJAHTERAAN MASYARAKAT
Jurnal Akutansi dan Sistem Teknologi Informasi
Vol 6
, No 1
(2012)
ABSTRACT Quality of public service influenced by Some dominant factor among others is public policy, covering finance aspect, technological and good human resource being and also nature and also organization, environment and characteristic society itself, including in it mount education, mount earnings, norm, political, free mass media, and governmental control to public service. Key from make-up of the public service quality is how to improve position balance bargain between various stakehold...
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PENGARUH KEMAMPUAN MANAJERIAL PIMPINAN TERHADAP KEBERHASILAN PROGRAM KURIKULUM BERBASIS KOMPETENSI
Jurnal Manajemen Sumber Daya Manusia
Vol 2
, No 1
(2012)
ABSTRAK Target in this research is to know influence significance ability of dean managerial covering ability of planning, organizing, directing, and controlling to efficacy of curriculum program base on competition in Economic Faculty of Unisri, either through partial and by together. To be can finish head duty better as according to owned profession, dean require to have and master ability of managerial, so that can run duty lead and can improve performance all led lecturer. Concluded by p...
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