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PENGARUH LOKASI DAN HARGA TERHADAP KEPUTUSAN MEMILIH INDRALOKA HOMESTAY SERTA DAMPAKNYA TERHADAP LOYALITAS
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 4
(2019)
The purpose of this study is to determine the Influence of Price and Location on buying decision of Indraloka Homestay and its impact on Loyalty. This research is done by quantitative method. The study population included all guests who had stayed at Indraloka Homestay with 80 respondents. The unit of analysis of this study are individuals who understand the substance of research obtained as a sample by using purposive sampling technique. expected data obtained will be relevant to the research p...
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KAJIAN LOYALITAS PELANGGAN DARI PERSPEKTIF KEPUASAN PELANGGAN PASIR CV PUTRA MULIA BATU MERAPI BERBASIS BAURAN PEMASARAN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
This research is done on sand customers in CV Putra Mulia Batu Merapi, oneof the sand mining companies in Klaten district, Central Java province. To know thedirect influence between variables; Product quality, service quality and selling priceto customer satisfaction, and direct influence between variables; Product quality,service quality, selling price to customer loyalty mediated by customer satisfaction.The data used in this study is primary data sourced from the questionnaire, thesample in t...
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PERKEMBANGAN KONSEP PEMASARAN: IMPLEMENTASI DAN IMPLIKASINYA
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 1
(2014)
The development of the original understanding of marketing is more focused on the issue of physical distribution business enterprise then develop to the transaction which although not involve spending money and marketing activities also can be done by institutions outside the business. As a consequence of the expansion of the notion of marketing, the scope of marketing is also increasingly widespread. The process thus continues to bring more and more marketing phenomenon. But reality shows that...
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IKLAN YANG EFEKTIF SEBAGAI STRATEGI KOMUNIKASI PEMASARAN
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT With the splendor of advertising through above the line and the line bellows, then a separate issue for producers and advertising agencies to be able to create an effective to attract the attention of consumers on a product. And can be effective, if the purpose of advertising can be achieved or accomplished and useful for companies in the implementation of marketing functions, so a advertising be flexible, stable, sustainable, simple, and easy to understanding. Can create effective adve...
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PERANAN SEGMENTASI DALAM PERILAKU KONSUMEN GUNA MENCIPTAKAN IKLAN YANG EFEKTIF
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 1
(2013)
ABSTRACT In life, many found the form of messages from producers to consumers is one form of advertising. Advertising is a form of information products and services from producers to consumers as well as delivery of messages through a media sponsor. Advertising in the marketing function is motivated by the need to strengthen and consumers need of a product to achieve compliance satisfaction. For it is necessary to create an effective ad to the right with the objectives to be achieved. In creatin...
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