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FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KEUANGAN PADA SEKTOR PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA
Dinamika Akuntansi Keuangan dan Perbankan
Vol 3
, No 2
(2015)
The purpose of this reseach is to examine influence of Third Party Funds, Operating Expanse to Operating Income, CapitalAdequacy Ratio, Loan to Deposit Ratio, Non Performing Loan throught financial performance of public banking listed atIndonesian Stock Exchange during 2010-2012. Population of this research are Commercial Bank that resgistered inIndonesian Stock Exchange from 2010 till 2012. Data on this research are coming from Indonesian Stock Exchange (ISX).Sample are choosen by purposive sam...
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PERKEMBANGAN KONSEP PEMASARAN: IMPLEMENTASI DAN IMPLIKASINYA
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 1
(2014)
The development of the original understanding of marketing is more focused on the issue of physical distribution business enterprise then develop to the transaction which although not involve spending money and marketing activities also can be done by institutions outside the business. As a consequence of the expansion of the notion of marketing, the scope of marketing is also increasingly widespread. The process thus continues to bring more and more marketing phenomenon. But reality shows that...
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IKLAN YANG EFEKTIF SEBAGAI STRATEGI KOMUNIKASI PEMASARAN
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 2
(2013)
ABSTRACT With the splendor of advertising through above the line and the line bellows, then a separate issue for producers and advertising agencies to be able to create an effective to attract the attention of consumers on a product. And can be effective, if the purpose of advertising can be achieved or accomplished and useful for companies in the implementation of marketing functions, so a advertising be flexible, stable, sustainable, simple, and easy to understanding. Can create effective adve...
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PERANAN SEGMENTASI DALAM PERILAKU KONSUMEN GUNA MENCIPTAKAN IKLAN YANG EFEKTIF
Jurnal Ekonomi dan Kewirausahaan
Vol 13
, No 1
(2013)
ABSTRACT In life, many found the form of messages from producers to consumers is one form of advertising. Advertising is a form of information products and services from producers to consumers as well as delivery of messages through a media sponsor. Advertising in the marketing function is motivated by the need to strengthen and consumers need of a product to achieve compliance satisfaction. For it is necessary to create an effective ad to the right with the objectives to be achieved. In creatin...
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