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Menampilkan 21–29 dari 29 artikel
DETERMINAN SIKAP MAHASISWA TERHADAP PENDIDIKAN KEWIRAUSAHAAN
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 7
, No 1
(2016)
Entrepreneurship education was introduced into the schoolscurriculum with the aim of providing knowledge directed towardsdeveloping the students skills, and competences that will equip them to beinnovative, and to identify, create, and successfully manage business. Thisstudy is on the attitude of students towards entrepreneurial education inSTIE Totalwin Semarang. Questionnaire were the instrument used andsensus sampling technique was adopted. It was found out that, majorityof the respondents be...
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PERAN ORIENTASI KEWIRAUSAHAAN DALAM MENCIPTAKAN KINERJA BISNIS
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 5
, No 2
(2014)
Entrepeneurship orientation has been acknowledged in literature andpractice as a vital element of economic and organizational growth, successand competitiveness and can be considered as a unique competitiveadvantage.The purpose of the paper is to provide a comprehensive analysis of the conceptof entrepeneurship orientation. Concluding, the paper suggests directions forfuture research.
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GUERRILLA MARKETING: DILEMA EFISIENSI BIAYA DANEFEKTIFITAS PROMOSI DALAM MENDAPATKAN KONSUMEN
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 5
, No 1
(2014)
Nowadays people’s knowledge is getting bigger, so itmakesthe marketers have to develop their promotiontechnique becomes better for getting the increase numberof the consumers. At first, guerrilla marketing is used bysmall business because it need not a big fund but it is ableto produce a lot of products. In real life, to do a guerrillamarketing strategy needs higher cost. Otherwise, thereare a lot of big companies which is used guerrillamarketing strategy. When doing guerrilla, especially thes...
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DIMENSI CORPORATE ENTREPRENEURSHIP DAN PENGARUHNYA TERHADAP KINERJA PERUSAHAAN
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 4
, No 2
(2013)
This research examine the effects of corporate entrepeneurship onfirm performance.Corporate entrepreneurship includes dimensions,among others: innovation, risk taking, aggressiveness in competition,autonomy and proactivity. In the research indicated that corporateentrepeneurship has an influence on company performance.Summarysaid that corporate entrepeneurship is positively effected to firmperformance.
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PENGARUH KEPEMIMPINAN TERHADAP KINERJA PEGAWAI MELALUI MOTIVASI SEBAGAI VARIABEL MEDIASI
Jurnal Manajemen Sumber Daya Manusia
Vol 5
, No 2
(2013)
ABSTRACT The purpose of this study was to analyze: (1) the effect of leadership on employee motivation, (2) the effect of leadership on employee performance, (3) the effect of motivation on employee performance, (4) the indirect effect of leadership on the performance of the Civil Service Bureau for Women's Empowerment, Protection children And Family Planning Grobogan through motivation. Sampling with proportional cluster random sampling. The samples used 104 respondents . Data analysis using pa...
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PERAN INTRAPRENEURSHIP DALAM MENCIPTAKAN KEUNGGULAN BERSAING PERUSAHAAN
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 4
, No 1
(2013)
Intrapreneurship has been acknowledged in literature and practice as a vital element of economic and organizational growth, success and competitiveness and can be considered as a unique competitive advantage. The purpose of the paper is to provide a comprehensive analysis of the concept of intrapreneurship. Concluding, the paper suggests directions for future research.
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PENGARUH DIMENSI KUALITAS PELAYANAN ORGANISASI TERHADAP KEPUASAN KONSUMEN
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 3
, No 2
(2012)
Purpose of this study was to examine service quality toward student’s satisfaction.The population of this research is the student of STIE Totalwin Semarang. Theresult of this research indicates that service quality’s factor has a significantinfluence toward the student’s satisfaction.Keywords: service quality, satisfaction
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PENGARUH LOYALITAS TERHADAP TENAGA PENJUAL, DAN LOYALITAS TERHADAP TOKO PADA PERILAKU WORD OF MOUTH
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 3
, No 1
(2012)
The purpose of this research was to examine empirically the correlation between loyalty tosalesperson and loyalty to the store. The subjects of this research were 98 customer of Distro,taken from population using purposive sampling technique. Data analyze instrument used by thewriter is SPSS 17.Data analyze result shows that the research model has well appropriateness and all hypothesis ofthe study are able to be evidenced. Summary said that loyalty to salesperson, and loyalty to thestore are po...
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ANALISIS FAKTOR YANG MEMPENGARUHI LOYALITAS PERUSAHAAN PELANGGAN: Studi pada Pelanggan PT WAN HAI Ltd di Jawa Tengah
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 1
, No 1
(2010)
This study intent to search several variables’ effect which is probably able to rise loyalty and firm performance. The study used several customer of WAN HAI Ltd in Midle of Java as sample. Data analyze instrument used by the writer is AMOS 4.Data analyze result shows that the research model has well appropriateness andall hypothesis of the study are able to be evidenced. Summary said that satisfaction,reputation, price, are positively effected to loyalty, and loyalty are positively effected t...
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