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Menampilkan 12521–12530 dari 13617 artikel
ANALISIS PENGARUH KEUNGGULAN CITRA MEREK, KEUNGGULAN KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI HELM INK (Survei pada Mahasiswa Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
This study aims to (1) analyze the significance of the effect of the advantages of brand image to buying interest helmet products INK; (2) analyze the significance of the influence of superior quality products to the buying interest helmet products INK; (3) analyze the significance of the effect on the price of buying interest INK helmet products, and (4) analyzing the dominant variable influence on buying interest helmet products INK. The population throughout the Faculty of Economics Universit...
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ANALISIS PENGARUH WORD OF MOUTH, LOKASI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA BENGKEL SEPEDA MOTOR CAHYA RIZKY MOTOR (Survei pada Pengguna Bengkel Cahya Rizky Motor di Ngringo, Palur)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
The purpose of this study was to analyze the significance of (1) the effect of variable Word of Mouth on purchasing decisions services workshop Cahya Rizky Motor in Ngringo, Palur (2) to analyze the significance of the effect of variable locations on purchasing decisions services workshop Cahya Rizky Motor in Ngringo, Palur (3) to analyze the significance of variables influence the quality of service to the purchasing decision Cahya workshop services Rizky Motor in Ngringo, Palur. The population...
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PENGARUH KOMPENSASI TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL MEDIASI (Survei Pada Karyawan PD. BPR Bank Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
This study aimed to analyze the effect of compensation to employee performance, influence of compensation on motivation, motivational influence on employee performance, effect of compensation to employee performance and motivation as a mediating variable. The population in this study were all employees in PD. BPR Solo Bank totaling 38 respondents. Data collection technique used questionnaire and data analysis techniques using validity, reliability test, classic assumption test, path analysis (pa...
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ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN PADA WARUNG STEAK DI PUNGGAWAN SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
This study aims to analyze (1) the impact of product quality to customer satisfaction (2) the impact of product quality to the quality of service (3) the effect of price perception on consumer satisfaction. The population of this research is all consumer WS (warung steak) with a total sample of 70 respondents. The technique of collecting data using questionnaires instrument through the stages of testing the validity and reliability first. Test requirements using classic assumption test. Based on...
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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN NILAI PELANGGAN SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
The purpose of this study was to analyze the effect of service quality and cusotmer value on loyalty and analyze the effect of the service quality on cusomer loyalty mediated by customer value. This study is a survey. Population are customer Popeye Chicken Express Nusukan 1 Surakarta. Sample as many as 100 people with purposive sampling and convenience sampling. The type of data used quantitative and qualitative data. Sources of data used primary data and secondary data. The technique of collect...
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ANALISIS PENGARUH TINGKAT KEBUTUHAN DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this study was to analyze the effect of: 1) Level of needs on brand image. 2) Marketing mix on brand image. 3) Level of needs on purchase decision. 4) Marketing mix on purchase decision. 5) Brand image on purchase decision. 6) Level of needs on purchase decisions with brand image as a mediating variable and 7) Marketing mix on purchase decisions with brand image as a mediating variable. This study is a survey and types of data are quantitative and qualitative data. The data source...
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ANALISIS PERBANDINGAN KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PRODUK PADA OBJEK WISATA AIR TERJUN PARANG IJO DENGAN WISATA AIR TERJUN JUMOG DI KABUPATEN KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this research was: 1) to analyze the significance of the difference of consumer satisfaction in terms of product quality in sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. 2) to analyze the significance of the difference of consumer satisfaction in the sights of waterfalls Parang Ijo with Jumog waterfall sights in Karanganyar Regency. Research methods method using survey data, the type of data used was qualitative and quantitative data, the sour...
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PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SOPHIE PARIS DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswi Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
A purchasing decision made by a consumer is undertaken on the basis of the wishes and needs of a product. Therefore the fashion companies strive to innovate to create high-quality products and having a good brand in the minds of consumers. The purpose of this research was: 1) to analyze the significance of the influence of the brand image of Sophie Paris purchases. 2) to analyze the significance of the influence of Word of Mouth (WOM) positive towards purchasing decision Sophie Paris. 3) to anal...
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ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI (Studi pada Konsumen CS Kopi Tubruk Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
This study aims to analyze (1) the effect of service quality on customer loyalty CS Kopi Tubruk Surakarta. (2) the effect of customer satisfaction on consumer loyalty CS Kopi Tubruk Surakarta. (3) the effect of service quality on customer loyalty with customer satisfaction as a moderating variable. The study population was the whole kosumen CS Kopi Tubruk Surakarta with a sample of 115 respondents. Data collection techniques using questionnaires through the stages of testing the validity and rel...
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PENGARUH KUALITAS PELAYANAN DAN SUKU BUNGA DENGAN KEPUASAN SEBAGAI VARIABEL MODERATING TERHADAP LOYALITAS NASABAH (Studi pada Nasabah Koperasi Simpan Pinjam Sumber Makmur di Kebakkramat)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this study are: 1) To analyze the significance of the influence of service quality, interest rates, and satisfaction on customer loyalty in Sumber Makmur Credit Unions in Kebakkramat. 2) To analyze the effect of moderating the influence of satisfaction on service quality and the interest rate on customer loyalty in Sumber Makmur Credit Unions in Kebakkramat. The population is all credit customers Sumber Makmur Credit Unions in Kramat kebak of the 3000 customers with a sample of 10...
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