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Menampilkan 1–2 dari 2 artikel
Strategi Peningkatan Penjualan Makanan Khas Kec. Dua Koto Kabupaten Pasaman
Asyhadi Diffa Pawira
; Jon Kenedi
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 30
, No 1
(2024)
This research is motivated by the low number of sales of typical food products in Dua Koto District, which is caused by the lack of promotion and innovation of products. The purpose of this research is to analyse the right strategy to increase product sales in the future. This research uses descriptive qualitative method with data collection techniques through observation, interviews, and SWOT analysis. The results showed that the most effective strategy is the ST strategy, which utilises existi...
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Strategi Bank Syariah dalam Mempertahankan Loyalitas Konsumen : (Pada PT. BSI KCP Bukittinggi Sudirman)
Fitriani Fitriani
; Jon Kenedi
Transformasi: Journal of Economics and Business Management
Vol 3
, No 3
(2024)
This research is motivated by an interesting phenomenon in the field where it is difficult for Sharia Banks to maintain customer loyalty because many customers switch to other banks due to the public's lack of knowledge of Sharia Banking. This research aims to find out the strategies or methods used by Bank Syariah Indonesia KCP Bukitinggi Sudirman in maintaining consumer loyalty so that consumers do not move to other banks which has an impact on decreasing financing achievements and collections...
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