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Strategi Digitalisasi Kearifan Lokal dan Branding Desa Melalui Video Profile Desa
The Community
Vol 2
, No 1
(2025)
This community service activity was conducted in Kunden Village, Karanganom, Klaten. Kunden is a village located in the northern part of Klaten Regency and has various potentials. Numerous local micro, small, and medium enterprises (UMKM) can be utilized and developed, including salted eggs, bridal attire sequins, and rambak kulit (crackers made from animal skin). However, these potentials have not been optimally utilized due to the lack of strong branding and digital marketing related to these...
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Analisis Implementasi Etika Bisnis Terhadap Kinerja Perusahaan PT Goto Gojek Tokopedia Tbk
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
Business ethics form the moral foundation that guides corporate operations and stakeholder interactions, fostering trust, strengthening relationships, and promoting long-term business sustainability. In the digital industry, the application of business ethics has become increasingly critical due to the complexity of interactions among companies, partners, and customers. PT GoTo Gojek Tokopedia Tbk, established through the 2021 merger of Gojek and Tokopedia, faces substantial challenges in uphold...
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