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Strategi Branding Desa Banjarbendo Melalui Budidaya Dan Pengelolaan Hasil Tanaman Herbal Bernilai Ekonomi Serta Pemasaran Digital
Widya, Surya Ari
; Herawati, Jajuk
; Indarwati
; Bafiqi, Medita Johana Pakula
; Inti, Ristani Widya
; Dhinata, Yhogga Pratama
Agricultural-Animal Science Innovatian and Empowernment Journal
Vol 1
, No 2
(2025)
This community service activity was carried out in Banjarbendo Village, Sidoarjo Regency, with the aim of increasing the utilization of yard land through herbal plant cultivation and strengthening branding strategies and digital marketing of local products. Banjarbendo Village has great potential in the development of herbal plants such as ginger, turmeric, betel, and Javanese ginger, but faces obstacles such as low knowledge of sustainable cultivation, product management, and limited access to...
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Pendampingan Gerakan Masyarakat Menanam Sayur (Gemmas) Untuk Peningkatan Gizi Dan Pemanfaatan Lahan Tidur Berbasis Urban Farming Di Desa Banjarbendo, Sidoarjo
Agricultural-Animal Science Innovatian and Empowernment Journal
Vol 1
, No 2
(2025)
Banjarbendo is one of the villages in Sidoarjo (East Java) that still has land which has not been optimally utilized. The village covers an area of approximately 130 hectares (ha), with around 110 ha of built-up land, while the remaining area is classified as idle land. Idle land refers to land that is left abandoned without agricultural, plantation, or other productive activities. This issue can be addressed through the CMVP (Community Movement for Vegetable Planting) program, which supports th...
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