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Implementasi Pemasaran Digital dan Online Branding sebagai Strategi Pengembangan UMKM
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 4
, No 1
(2026)
The development of digital technology has triggered significant changes in marketing and brand management, particularly in the Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to conduct a comprehensive analysis of the implementation of digital marketing and online branding as strategies for developing MSMEs to increase competitiveness and business sustainability in the digital economy era. This study focuses on the use of social media, marketplaces, and various other digital...
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The Effect of User Satisfaction (EUCS) on User Loyalty of Spotify among Surabaya Students
Pratama, Novan Putra
; Izzudin, Muhammad Andik
; Ilham, Ilham
; Pratama, Novan Putra
; Izzudin, Muhammad Andik
; Ilham, Ilham
JUISI : Jurnal Ilmiah Sistem Informasi
Vol 5
, No 2
(2026)
The development of music streaming services such as Spotify has increased the need to understand the factors that influence user loyalty, particularly among university students who are highly engaged with digital platforms. Despite the rapid growth in music streaming adoption, research specifically examining the relationship between user satisfaction, measured using the End-User Computing Satisfaction (EUCS) model, and user loyalty among Surabaya university students remains limited. This study a...
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The Effect of User Satisfaction (EUCS) on User Loyalty of Spotify among Surabaya Students
Vol 5
, No 1
(2026)
The development of music streaming services such as Spotify has increased the need to understand the factors that influence user loyalty, particularly among university students who are highly engaged with digital platforms. Despite the rapid growth in music streaming adoption, research specifically examining the relationship between user satisfaction, measured using the End-User Computing Satisfaction (EUCS) model, and user loyalty among Surabaya university students remains limited. This study a...
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FILLING OTOMATIS SOLUSI PENGEMASAN KECAP UMKM MASA KINI
Jurnal Agrifoodtech
Vol 4
, No 2
(2026)
Kecap merupakan produk fermentasi kedelai yang berperan penting sebagai bumbu penyedap dalam masakan. Berdasarkan rasa dan kekentalannya, kecap dibedakan menjadi kecap manis dan kecap asin. Penelitian ini bertujuan untuk mengkaji penerapan teknologi filling otomatis sebagai solusi dalam meningkatkan efisiensi proses pengemasan botol kecap pada skala UMKM. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan studi pustaka. Permintaan pasar yang tinggi terhadap kecap manis mendoron...
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Character Downfall through Alcoholism: A Study of Crane’s Maggie a Little Girl of The Streets
International Journal of English Linguistic, Literature, and Education
Vol 7
, No 2
(2025)
This study examines the impact of alcoholism on the characters in Stephen Crane’s Maggie: A Little Girl of the Streets, set in the slums of 19th-century New York City. The novel portrays the struggles of its characters against poverty, violence, and alcoholism, highlighting the harsh realities of urban life. Utilizing a qualitative descriptive method and an objective approach, this analysis focuses on the intrinsic elements of the novel, exploring how alcoholism influences the behaviour, relatio...
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CLUSTER ANALYSIS OF DANA AND GOPAY E-WALLET SERVICE REVIEWS USING TF–IDF AND K-MEANS/K-MEDOIDS: AN ECONOMIC AND MANAGEMENT STRATEGY PERSPECTIVE
Stability: Journal of Management and Business
Vol 8
, No 2
(2025)
This study aims to (1) identify the thematic structure of Indonesian-language user reviews on digital wallet services, (2) compare the clustering quality produced by alternative unsupervised methods, and (3) derive actionable operational insights for service management and financial performance. A quantitative text-mining design is employed, using an unsupervised learning framework on Indonesian-language Google Play Store reviews collected over the 2021–2025 period, comprising 553.500 reviews fo...
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Synergy of Innovation and Environmental Health: Implementation of “ASTOR: Anti-Smoke Incinerator”
Fatchan, Ilham Nuryana
; Hafez Nizamuddin Salim
; Najhitta Caesario Titan Farras
; Putri Assani Rohmatus Sa’adah
; Hilda Kamasya Aura Febriani
; Farras, Putri AMumtahana Gladhias Wilujeng
; Dimas Adrian
; Princess Fatihatu Rahmatika
; Alda Puspitawati
; Fadillah Dea Rindiyani
; Luthfi Zamakhsyari
; Irawan Randikaparsa
Abdi Psikonomi
(2025)
Air pollution caused by open waste burning has become a major issue in many rural areas of Indonesia due to the emission of hazardous substances such as carbon monoxide, dioxins, and fine particulates, which significantly impact public health. To address this challenge, a community service program was implemented focusing on the development and application of the ASTOR technology (Anti-Smoke Incinerator). The activities took place in Karangpule Village, Sruweng District, Kebumen Regency, which h...
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Analisis dan Perancangan Struktur Kepemimpinan Organisasi Kependidikan di Pondok Pesantren Al-Mukhlisin Deli Serdang Sumatera Utara
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 4
, No 4
(2025)
Islamic boarding schools (pondok pesantren) are the oldest Islamic educational institutions in Indonesia, playing a significant role in shaping the moral, spiritual, and intellectual character of society. Alongside the growing integration of formal education, pesantren are required to develop more modern and adaptive leadership models without abandoning their traditional values. This study aims to design a pesantren leadership structure that integrates transformational, distributive, and instruc...
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Pengaruh Akuntabilitas, Transparansi, Partisipasi Masyarakat dan Kompetensi Aparatur Desa Terhadap Efektivitas Pengelolaan Dana Desa
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
This study aims to analyze the effect of accountability, transparency, community participation, and village apparatus competence on the effectiveness of village fund management in Sidodadi Village, Masaran District, Sragen Regency. This research employed a quantitative approach using questionnaires as the data collection instrument. The population in this study consisted of the residents of Sidodadi Village, with a total sample of 85 respondents determined through a sampling method. Data were an...
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The Role Creative Writing in Paragraph Writing Class
Scripta : English Department Journal
Vol 12
, No 2
(2025)
This study employed a systematic literature review design to examine the role of creative writing in enhancing paragraph writing instruction. By analyzing relevant quantitative research published between 2010 and 2025, the study explores how creative writing influences essential aspects of paragraph development, including organization, coherence, clarity, and overall writing competence. Findings indicate that creative writing activities enable students to generate ideas more effectively, refine...
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