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ANALISIS PENGARUH HARGA, PROMOSI, DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA RENTAL MOBIL DI SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 14
, No 2
(2015)
Today, the competition of business in the world is increasing rapidly. The requires businesses to be creative and innovative to find a solution and the strategy for competitive advantage. The Car rental company in Surakarta having various strategies to influence the purchasing decisions of costumers, the strategies are competitive price, using a variety of media for promote their business, and improving quality of service to costumers. The satisfaction of costumers will affects against for more...
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 9
, No 1
(2014)
Purchase decision is a decision for possession of an act of two or more alternative options. Many factors can influence the purchasing decisions of consumers of a product, such as product, price and promotion. Consumer purchasing decisions could be made of many products, one of which is food. This is because basically everyone needs food as supply enough energy to be able to perform daily activities.One of the food it is Mie Jakarta 69. Although it’s been promoted, Mie Jakarta 69 still under ano...
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