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ANALISIS PREFERENSI KONSUMEN SEBAGAI DASAR PENENTUAN SEGMENTASI DI PERBANKAN SYARIAH (Studi Kasus PT Bank Muamalat Indonesia Cabang Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 10
, No 1
(2012)
Abstract The objectives of this research are to analysis the preference of consumer on the syariah bank as base of segmentation and how the segmentation strategy is applied. There are three analysis for segmentation analysis: factor analysis, cluster analysis, and profiling analysis. The result of this research are by the factor analysis, there are six factors (location, park, funding, saving, motivation, and services), by cluster analysis, there are three cluster (location, benefit of product,...
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NIAT ADOPSI E-COMMERCE WIRAUSAHAWAN MAHASISWA (STUDI PADA MAHASISWA UNS)
Jurnal Ekonomi dan Kewirausahaan
Vol 11
, No 1
(2012)
ABSTRACT This research aims to explore some variables which influence the intention to use (re-use) technology of internet for students who are doing business. This research applied technology acceptance model (TAM) elaborated with theory of planned behavior. Respondents of this research were students of sebelas maret university who have uses internet in their business activities. They were selected by a purposive sampling method. Based on SEM analysis, the result of this research shows that pe...
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PENGARUH GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA BERDASARKAN MOTIVASI KERJA PADA KARYAWAN ADMINISTRATIF DI UNIVERSITAS SEBELAS MARET SURAKARTA
Jurnal Manajemen Sumber Daya Manusia
Vol 4
, No 1
(2012)
ABSTRACT The research aim is to give answers of problem that discussed, that is influence transformational (X1) and transactional (X2) leadership style, where is more dominant between two variables to job satisfaction (Y). Another aim is to know the influence X1 to Y and X2 to Y with motivation of achievement (X3), afiliation (X4), and powerfull (X5) as moderator variable. The resarch object is administration staff non structural with status civil government staff, with minimal job time is 2 ye...
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