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Menampilkan 1–6 dari 6 artikel
Implementation of K-Nearest Neighbor Algorithm for Used Motorcycle Price Prediction Based on Vehicle Features
Rozi, Muhamad Fahrul
; Heriyanto, Lucky
; Permana, Denny Rianditha Arief
; Abdad, Ibnu Dzaky
; Rozi, Muhamad Fahrul
; Heriyanto, Lucky
; Permana, Denny Rianditha Arief
; Abdad, Ibnu Dzaky
JUISI : Jurnal Ilmiah Sistem Informasi
Vol 5
, No 1
(2026)
Pasar sepeda motor bekas di Indonesia menunjukkan tren penting sebagai moda transportasi yang layak. Namun demikian, penilaian harga pasar yang adil sering ditandai oleh subjektivitas dan menimbulkan tantangan besar bagi penjual dan pembeli dalam mencapai estimasi yang akurat. Penelitian ini berusaha untuk mengembangkan model prediktif untuk harga sepeda motor bekas menggunakan algoritma K-Nearest Neighbor (KNN), berdasarkan data historis. Dataset yang digunakan terdiri dari 199 catatan dengan a...
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Analisis Penerapan Social Media Marketing di Lafera Space Pekanbaru
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Lafera Space is a coffee shop located in Bangau Sakti, Pekanbaru. This study aims to obtain clear information and insights into the implementation of social media marketing strategies at Lafera Space Pekanbaru. The research approach used is a descriptive qualitative method that describes how Lafera Space conducts social media marketing. Data collection was conducted through interviews with seven informants, documentation study, literature review, and data source triangulation. The research findi...
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Pengaruh Shopping Enjoyment dan Sales Promotion terhadap Impulsive Buying Marketplace Shopee pada Mahasiswa Universitas Riau
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The purpose of this study was to determine the effect of shopping enjoyment and sales promotion on impulsive buying of shopee marketplace on students of Riau University. The method used is a quantitative method with a data collection technique in the form of a questionnaire responded to by 384 respondents. The sampling technique uses a purposive sampling technique. This study uses analysis such as validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, m...
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Peran Manajemen SDM terhadap Kinerja Karyawan pada Perusahaan Konstruksi PT. Marisa Jaya Abadi
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2025)
The purpose of this study is to evaluate the role of human resource (HR) management in improving employee performance at PT Marisa Jaya Abadi, a construction company that faces various problems with HR management. This research is also motivated by the importance of HR quality to achieve company goals and project success, as well as the need to evaluate existing HR management policies and practices. This research utilizes an independent study approach which allows the researcher to expect that t...
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Literature Review: Individual Personality Effect on Human Resource Planning Mediated by Organizational Commitment
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 2
, No 2
(2024)
Organizational commitment is one of the main factors that influence how human resource planning will be taken. This is inseparable from the influence of organizational commitment in many areas of human resource management. On the other hand, personality that influences organizational commitment is an essential part that is inherent in every individual that makes it difficult to change. Therefore, this study aims to determine the effect of individual personality on organizational commitment which...
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PENGARUH EKUITAS MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN CAT DULUX (Studi Kasus PT AKZONOBEL INDONESIA)
Jurnal Ekonomi dan Kewirausahaan
Vol 20
, No 4
(2021)
The purpose of this paper is to determine the effect of brand equity and prices on consumer paint purchasing decisions Dulux. The study was conducted by distributing questionnaires, while the research method was using Simple Random Sampling. T test shows that the calculated t value for brand equity (X1) is 2,843 and the calculated t value for the price (X2) is 2,373. all of which show greater than t table is 0,984. so the hypothesis stating brand equity and price has a partially positive effect...
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