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Menumbuhkan Minat Wirausaha yang Kreatif dan Mandiri Untuk Siswa Siswi SMA Negeri 1 Purwakarta
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 3
, No 1
(2024)
Entrepreneurship is not only limited to academic intelligence and skills in producing products but also a dynamic spirit in capturing challenges and risks and then turning them into opportunities and potential. Through this service activity, it is hoped that it can foster students' understanding and interest in the world of entrepreneurship so that the number of entrepreneurs grows and creates job opportunities so as to reduce the number of unemployed. In increasing interest in entrepreneurship,...
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THE EFFECT OF WORD OF MOUTH AND BRAND IMAGE ON TRUST AND PURCHASE INTENTION
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
High consumer purchase intention can be obtained by trust built from Word Of Mouth (WOM) and brand image. This study aimed to reveal the effect of WOM and brand image on trust and purchase intention and the role of trust in mediating the effect of WOM and brand image on the purchase intention of Tokopedia consumers in Semarang City. The samples were obtained using a purposive sampling technique of 120 people. The data analysis technique used instrument, model, regression, and Sobel tests using t...
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