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Pengaruh Kepercayaan Konsumen dan Harga Produk yang Dimediasi e-WOM terhadap Keputusan Pembelian di Platform Shopee
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
This study aims to analyze the influence of consumer trust and product price, mediated by e-WOM (electronic word-of-mouth), on purchase decisions on the Shopee platform. A quantitative approach was used, with a sample of 75 undergraduate students living in boarding houses in the Special Region of Yogyakarta who shop on Shopee. Data were collected via questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS version 4. The results show...
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Relationship Between Knowledge, Attitudes, and Behavior of Mothers with Nutritional Status in Toddler Children at the Nutrition Recovery Post in Randugunting Village, Tegal City, 2018
VISIKES
Vol 18
, No 2
(2019)
Background: Nutrition problems are one of the public health problems that have never been completely overcome in the world. Based on the fact that the discovery of toddlers with malnutrition is still a problem that cannot be dealt with properly, so researchers are interested in analyzing the relationship between knowledge, attitudes and behavior of mothers with nutritional status in children under five at the nutrition recovery post in Randugunting Village, Tegal City.Method: This study used an...
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