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Pemanfaatan Fotografi Produk Berbasis Website Sebagai Media Promosi Pada UMKM Ovie Cake Semarang
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 2
(2025)
Digital technologies have been developed very fast, and as a result, we have seen a big change in the way companies are marketing their products, especially in the case of Micro, Small, and Medium Enterprises (MSMEs). Ovie Cake, a local MSME in Semarang, is experiencing difficulties in seeking market expansion because the product photos on its social media have been fluctuating; thus, the engagement has dropped. The objective of this research is to find out the most applicable product photograph...
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EVALUASI REDESIGN WEBSITE BERBASIS FIGMA TERHADAP KEPUASAN PENGGUNA(STUDI KASUS PADA BBPMP JAWA TENGAH)
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 2
(2025)
This study aims to evaluate the Figma-based redesign of the BBPMP Central Java website to enhance user satisfaction and visual consistency with national graphic standards. Using a qualitative descriptive approach and the Research and Development (R&D) method, the process included needs analysis, prototype design, expert validation, and user testing. Data were collected through observation, interviews, and Likert-scale questionnaires. The results show that a user-centered redesign significant...
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Perancangan Iklan Video Promosi Toploker.com Berbasis AI dengan Pendekatan MDLC
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 2
(2025)
Industri portal lowongan kerja daring mengalami persaingan ketat, menuntut platform seperti Toploker.com untuk membangun brand awareness yang kuat, di mana iklan video menjadi strategi promosi yang sangat efektif. Namun, produksi video konvensional menghadapi kendala biaya tinggi dan waktu pengerjaan yang lama. Kecerdasan Buatan (AI) menawarkan solusi dengan mengotomasi produksi konten, mulai dari penyusunan naskah hingga personalisasi audio-visual. Penelitian empiris menunjukkan bahwa iklan vid...
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Peran Konten Kreatif dalam Meningkatkan Brand Awareness Sopiri Driving School melalui Media Sosial
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 2
(2025)
The development of digital technology has transformed how businesses build brand image through social media. This study aims to determine the role of creative content in enhancing the brand awareness of Sopiri Driving School through social media platforms such as Instagram and TikTok. The research method used is Research and Development (R&D) adapted from the Borg & Gall model, consisting of problem identification, design, development, testing, and evaluation stages. The study produced t...
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Peran Teknologi Finansial dalam Meningkatkan Aksesibilitas Layanan Bank Syariah Indonesia di Era Digitalisasi: (Studi Pada BSI KCP Karang Kobar)
Galadea, Aflakha Filosofi
; Seftiani, Afifah Tri
; Pratami, Luthfi Ranawati
; Wardani, Sinta Bella Yulia Puspita Tri
; Prasetyo, Iqbal Rafly
; Sulasih, Sulasih
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
Digital transformation encourages Islamic banking institutions to enhance service accessibility through the adoption of financial technology. This study aims to analyze the role of fintech in improving service accessibility at BSI KCP Karang Kobar and to understand how digitalization alters service patterns. This research employs a qualitative descriptive approach with data collected through in depth interviews, observation, and documentation. Data were analyzed using an interactive model involv...
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Analisis Total Quality Management (TQM) Dalam Meningkatkan Kualitas Pelayanan Pada Pelanggan KPUD Tani Wilis
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 5
, No 1
(2025)
This study aims to analyze the implementation of Total Quality Management (TQM) in improving service quality at KPUD Tani Wilis, particularly in the supply and distribution of livestock feed. The research employs a descriptive qualitative approach with data collected through in-depth interviews and direct observations involving cooperative management, employees, and customers. Data were analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing. The fi...
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Strategi Pemasaran Jasa Lembaga Pendidikan Pesantren Islam Internasional Al-Andalus Kabupaten Bogor Pada Era Marketing 6.0
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 5
, No 1
(2025)
This study aims to analyze the educational service marketing strategies implemented by Pesantren Islam Internasional Al Andalus, Bogor, within the framework of Marketing 6.0. A qualitative approach with a case study design was employed to explore the institution’s marketing practices. Data were collected through in depth interviews, observations, and document reviews, and analyzed using thematic analysis to identify emerging strategic patterns. The findings reveal five key themes: strengthening...
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Persepsi dan Perilaku Nasabah Terhadap Prinsip Syariah Dalam Produk dan Layanan Bank Syariah
Dea Tri Pangestuti
; Abdillah, Dhafin Salman
; Muzagi, Intan Nuraini
; Zulkarnain, Muhammad Iskandar
; Chairani, Rachma Tatsmita
; Cahyani, Ririn Dwi
; Sulasih, Sulasih
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 5
, No 1
(2025)
This study aims to analyze traders’ perceptions and behaviors toward the implementation of sharia principles in Islamic banking products and services. A descriptive qualitative approach was employed, involving traders at Parung Market selected through purposive sampling. Data were obtained through in depth interviews, observations, and documentation, then analyzed using thematic analysis through coding, categorization, and pattern identification. The findings reveal that most traders hold positi...
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The Nabawiyah-based Character Education and Pancasila Values in The Moral Development of SKIS Students
MAGISTRA: Media Pengembangan Ilmu Pendidikan Dasar dan Keislaman
Vol 16
, No 2
(2025)
This study explores the integration of Nabawiyah character education values with the principles of Pancasila in shaping students’ moral character at Sekolah Karakter Imam Syafi’i (SKIS). Using a qualitative phenomenological approach, this research involved interviews, observations, and documentation with school principals, character teachers, students, and parents. The results reveal that SKIS implements the values of 'faith, learning, and creation' as the core of character development, which al...
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PENERAPAN STRATEGI DIGITAL MARKETING TERHADAP PENINGKATAN PENJUALAN DI ZALFA SABLON PLASTIK RAPPANG KABUPATEN SIDENRENG RAPPANG
Syukri, Muhammad Rafli
; Latif, Adam
; Rusdi, Muhammad
; B, Sofyan
; Syukri, Muhammad Rafli
; Latif, Adam
; Rusdi, Muhammad
; B, Sofyan
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis pengaruh strategi digital marketing terhadap peningkatan penjualan pada UMKM Zalfa Sablon Plastik di Kabupaten Sidenreng Rappang. Strategi digital marketing yang ditinjau meliputi enam indikator utama: accessibility, interactivity, entertainment, credibility, irritation, dan informativeness. Metode yang digunakan adalah pendekatan kuantitatif deskriptif dengan teknik pengumpulan data melalui observasi, studi pustaka, dan penyebaran kuesioner kepada 51...
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