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Perancangan Iklan Video Promosi Toploker.com Berbasis AI dengan Pendekatan MDLC
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 2
(2025)
Industri portal lowongan kerja daring mengalami persaingan ketat, menuntut platform seperti Toploker.com untuk membangun brand awareness yang kuat, di mana iklan video menjadi strategi promosi yang sangat efektif. Namun, produksi video konvensional menghadapi kendala biaya tinggi dan waktu pengerjaan yang lama. Kecerdasan Buatan (AI) menawarkan solusi dengan mengotomasi produksi konten, mulai dari penyusunan naskah hingga personalisasi audio-visual. Penelitian empiris menunjukkan bahwa iklan vid...
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Perancangan Logo Kampanye Sosial “FLOW” Sebagai Media Edukasi PTSD pada Generasi Z
Fairuza, Rahma Elmira
; Elmira Fairuza, Rahma
; Costa Rica El Chidtian, Aileena Solicitor
; Febi Arifianto, Pungky
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 2
(2025)
This study aimed to design the visual identity of the social campaign FLOW (Find Lights Over Wounds) to promote early awareness of Post Traumatic Stress Disorder among Generation Z. A mixed method approach was applied to explore perceptions, knowledge, and the need for empathetic and communicative educational media. Data were collected through online questionnaires from 108 respondents and in-depth interviews with psychologists, psychiatrists, and PTSD survivors. The findings indicated that Gene...
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Peran Konten Kreatif dalam Meningkatkan Brand Awareness Sopiri Driving School melalui Media Sosial
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 2
(2025)
The development of digital technology has transformed how businesses build brand image through social media. This study aims to determine the role of creative content in enhancing the brand awareness of Sopiri Driving School through social media platforms such as Instagram and TikTok. The research method used is Research and Development (R&D) adapted from the Borg & Gall model, consisting of problem identification, design, development, testing, and evaluation stages. The study produced t...
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Integrasi Nilai-Nilai Maqashid Shariah dalam Inovasi Keuangan Digital Bank Syariah: Kajian Literatur Terstruktur
Setiawan, Jaka
; Munjazim, Munjazim
; Ulya, Desti
; Amalia, Lutfi
; Azizah R, Alifah
; Faizah N, Izza
; Sulasih, Sulasih
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 5
, No 1
(2025)
This study aims to analyze the integration of maqasid al-shariah within digital financial innovation in Islamic banking and to identify patterns in previous research through a Systematic Literature Review (SLR). The SLR method was employed to search, select, and synthesize relevant studies published between 2020 and 2025 using predefined inclusion and exclusion criteria, followed by thematic analysis. The findings were organized into five core themes: security and wealth protection, digital lite...
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Analisis Total Quality Management (TQM) Dalam Meningkatkan Kualitas Pelayanan Pada Pelanggan KPUD Tani Wilis
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 5
, No 1
(2025)
This study aims to analyze the implementation of Total Quality Management (TQM) in improving service quality at KPUD Tani Wilis, particularly in the supply and distribution of livestock feed. The research employs a descriptive qualitative approach with data collected through in-depth interviews and direct observations involving cooperative management, employees, and customers. Data were analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing. The fi...
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Pengaruh Social Media Marketing, Bundling Price dan Electronic Word of Mouth Terhadap Keputusan Pembelian Spotify Premium Melalui Brand Awareness Sebagai Variabel Intervening
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 5
, No 1
(2025)
This study aims to examine the influence of Social Media Marketing, Bundling Price, and Electronic Word of Mouth on Purchase Decisions for Spotify Premium, with Brand Awareness functioning as a mediating variable. A quantitative approach was applied using a survey method involving 120 Spotify Premium users in South Tangerang. The research instrument employed a Likert scale and was analyzed using Structural Equation Modeling with Partial Least Squares to evaluate validity, reliability, and causal...
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Strategi Pemasaran Jasa Lembaga Pendidikan Pesantren Islam Internasional Al-Andalus Kabupaten Bogor Pada Era Marketing 6.0
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 5
, No 1
(2025)
This study aims to analyze the educational service marketing strategies implemented by Pesantren Islam Internasional Al Andalus, Bogor, within the framework of Marketing 6.0. A qualitative approach with a case study design was employed to explore the institution’s marketing practices. Data were collected through in depth interviews, observations, and document reviews, and analyzed using thematic analysis to identify emerging strategic patterns. The findings reveal five key themes: strengthening...
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Persepsi dan Perilaku Nasabah Terhadap Prinsip Syariah Dalam Produk dan Layanan Bank Syariah
Dea Tri Pangestuti
; Abdillah, Dhafin Salman
; Muzagi, Intan Nuraini
; Zulkarnain, Muhammad Iskandar
; Chairani, Rachma Tatsmita
; Cahyani, Ririn Dwi
; Sulasih, Sulasih
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 5
, No 1
(2025)
This study aims to analyze traders’ perceptions and behaviors toward the implementation of sharia principles in Islamic banking products and services. A descriptive qualitative approach was employed, involving traders at Parung Market selected through purposive sampling. Data were obtained through in depth interviews, observations, and documentation, then analyzed using thematic analysis through coding, categorization, and pattern identification. The findings reveal that most traders hold positi...
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PENERAPAN STRATEGI DIGITAL MARKETING TERHADAP PENINGKATAN PENJUALAN DI ZALFA SABLON PLASTIK RAPPANG KABUPATEN SIDENRENG RAPPANG
Syukri, Muhammad Rafli
; Latif, Adam
; Rusdi, Muhammad
; B, Sofyan
; Syukri, Muhammad Rafli
; Latif, Adam
; Rusdi, Muhammad
; B, Sofyan
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis pengaruh strategi digital marketing terhadap peningkatan penjualan pada UMKM Zalfa Sablon Plastik di Kabupaten Sidenreng Rappang. Strategi digital marketing yang ditinjau meliputi enam indikator utama: accessibility, interactivity, entertainment, credibility, irritation, dan informativeness. Metode yang digunakan adalah pendekatan kuantitatif deskriptif dengan teknik pengumpulan data melalui observasi, studi pustaka, dan penyebaran kuesioner kepada 51...
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Analysis of Accuracy flowrate and Uncertainty of Domestic Syringe Pump Products Using the ISO GUM Method
MEDIKA TRADA : Jurnal Teknik Elektomedik Polbitrada
Vol 6
, No 2
(2025)
This study evaluates the accuracy of locally manufactured syringe pumps used in Karanganyar District Hospital and analyzes their measurement uncertainty based on the ISO GUM method. Five Indonesian brands (Endo, Esa Tech, Inmedik, KalTech, and Krisma) were tested using an Infusion Device Analyzer at three flow-rate set-points (10, 50, and 100 ml/h) and an occlusion test at 100 ml/h. All devices met the standard tolerance limits (±10% and <20 psi). The expanded uncertainty ranged from ±0.09 to...
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