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THE EFFECT OF WORD OF MOUTH AND BRAND IMAGE ON TRUST AND PURCHASE INTENTION
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
High consumer purchase intention can be obtained by trust built from Word Of Mouth (WOM) and brand image. This study aimed to reveal the effect of WOM and brand image on trust and purchase intention and the role of trust in mediating the effect of WOM and brand image on the purchase intention of Tokopedia consumers in Semarang City. The samples were obtained using a purposive sampling technique of 120 people. The data analysis technique used instrument, model, regression, and Sobel tests using t...
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How to Build Loyalty: The Role of Customer Satisfaction Gopay E-Wallet
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
The purpose of this research is to test and analyze the influence of experience and digital services quality to the satisfaction and its impact on customer loyalty of e-wallet Gopay di Semarang. A total sample of 110 respondents, the sampling technique used in this research is purposive sampling, purposive indicates that the data are taken from a specific target. The findings revealed that customer satisfaction is positively influenced by experience and digital service quality; customer loyalty...
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PENGARUH E-WOM, KUALITAS LAYANAN TERHADAP CITRA DESTINASI BERDAMPAK PADA MINAT KUNJUNG WISATAWAN KE THE PICAS ADVENTURE BANJARNEGARA
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
Tourism is one of the sectors that can encourage the economy of a region. Managers of tourist destinations must be able to compete to be able to attract domestic tourists and foreign tourists in order to encourage the interest of visiting tourists to visit again. This study aims to determine the effect of electronic word of mouth, service quality on the image of a destination that can have an impact on tourist interest in The Picas Adventure Banjarnegara. The population in this study were all vi...
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DRIVING FACTORS OF WOMEN BUSINESS PERFORMANCE IN CREATIVE ECONOMIC INDUSTRY
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
This study aims to examine the driving factors of business performance managed by women entrepreneurs in the creative economy industry. The study was conducted by collecting primary data through the distribution of questionnaires to 185 women entrepreneurs in the DKI Jakarta area. Sampling method using non-probability sampling with purposive sampling technique. The research data were analyzed using descriptive statistical analysis and multiple linear regression analysis. The results of the study...
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AUDITOR PERFORMANCE IS REVIEWED FROM INTEGRITY, INDEPENDENCE, PROFESSIONALISM AND COMPETENCE
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
This study aims to determine the effect of integrity, independence, professionalism and competence on the performance of auditors at the Klaten Regency Inspectorate Office. This study uses a quantitative descriptive approach. The population in all employees who work at the Klaten Regency Inspectorate Office is 54 people. The number of samples taken as many as 54 people or respondents. The data analysis technique used is Partial Least Square (PLS) analysis. The results showed that the influence o...
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PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
The purpose of this study was to analyze the effect of Sales Promotion and Store Atmosphere on Impulse buying at Rabbani Banyumanik Semarang consumers. The population in this study were all consumers who bought Rabbani Banyumanik Semarang, the number of which was not known with certainty. While the samples taken were 100 people. The sampling technique used was purposive sampling. The data analysis tool used in this research is multiple regression analysis. Based on the results of the study: Ther...
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Sistem Informasi Administrasi Puskesmas Berbasis Multi User
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 15
, No 2
(2022)
The Mranggen III Health Center is one of the government agencies in the technical implementing unit of the Demak District health office. Patient registration services and administrative payments at the Mranggen III Health Center are still conventional, causing long queues. In addition, the process of processing data to become information cannot be accessed directly by the leadership because there are no computerized and multi-user or client-server applications. Based on these problems, a Puskesm...
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ANALISIS PENGARUH KEPUASAN KERJA, REWARD DAN ADVERSITY QUOTIENT TERHADAP KINERJA DRIVER OJEK ONLINE
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
This study aims to determine whether Job Satisfaction, Reward and Adversity Quotient influence the performance of Online Ojek Drivers. The population in this study is Online Ojek Drivers in the city of Semarang. Sampling was carried out using the purposive sampling method and the number of samples was 126 respondents. The type of data used is primary data. This study uses a questionnaire in collecting data. The test techniques used are validity test, reliability test, classic assumption test inc...
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MERANCANG INSTRUMEN PENILAIAN PERKEMBANGAN ANAK USIA DINI BERBASIS G-FORM
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 1
, No 4
(2022)
Pada Pendidikan anak usia dini, penilaian yang dilakukan untuk mengukur pencapaian perkembangan anak usia dini adalah menggunakan penilaian autentik.dengan melakukan pengamatan terhadap tingkat pencapaian perkembangan masing-masing individu dan dapat merancang pembelajaran sesuai kebutuhan. Dengan demikian, guru harus mencatat setiap perkembangan yang dapat diamati setiap hari. Kegiatan PKM ini bertujuan meningkatkan kompetensi guru-guru di Gugus 3 dan Gugus 4 PKG PAUD Kecamatan Cimanggis Kota D...
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PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK HERBORIST DI KOTA SEMARANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 17
, No 2
(2022)
Thisi studyii aimsii toii investigateii theii impactii ofii greenii marketingii strategiesii onii consumerii purchasingii decisionsii forii Herboristii productsii inii Semarangii city.ii Theii natureii ofii thisii studyi isi ani explanatoryi studyi withi ai quantitativei approach.i Thei variablesi usedi ini thisi studyi arei environmentali awarenessii (X1),ii greenii productii featuresi (X2),ii “Greenii Productii Price”(X3),ii “Greenii productii Promotion”ii (X4),ii andii purchaseii decisionii (...
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