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Strengthening Business Networks Through Technology Utilization for MSMEs in Pegandon District
Digital technology enables the growing development of online shopping. This also makes it possible for each seller to market their products or services with a wider range and costs that are not as expensive as conventional ones. Pegandon District has many business actors or MSMEs. The GRDP growth rate in Pegandon District has not recovered after the COVID-19 pandemic. One way to increase the GRDP growth rate is to increase the capability of business actors in selling or distributing their produc...
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Transformation of Micro-Enterprise Marketing Strategies through Artificial Intelligence Training in Semarang City
Amin, F
; Wibisono, S
; Yarisma, F., W
; Ilham, R., M
; Fathurachman, C
; Hadikurniawati, W
; Cahyono, T., D
Community Service Journal: Adarma Acitya
Vol 1
, No 2
(2026)
This community service program aims to transform the marketing strategies of microenterprises through training on the utilization ofArtificial Intelligence (AI) in Semarang City. The program was designed using a capacity-building approach that emphasizes hands-on practice and structured mentoring, employing the Demonstration– Practice–Feedback–Revision (DPFR) model. The training materials covered the use of text-to-text AI for generating content ideas, captions, storytelling, and calls to action...
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