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PENGARUH KUALITAS PRODUK, HARGA TERHADAP KEPUTUSAN PEMBELIAN DIMODERASI KEPUASANPADA KONSUMEN KEDAI ME & MOO
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
The purpose of this research is to analyze the significance of the influence ofproduct quality, price, consumers satisfaction to the purchase decision as well as theinfluence of product quality and price to the purchase decision with satisfaction as amoderating variable. The population is all consumerswho visit and buy at Kedai Me &Moo.100 respondents are selected as sample, using accidental sampling. This researchuses survey method, the type data collection with questionnaire and observatio...
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PENGARUH KOMUNIKASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN KOPERASI MEKKAR DENGAN MOTIVASI SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
The purpose of this study to determine the significance of the effect ofcommunication, working environment, motivation on employee performance and analyzethe influence of communication and work environment on employee performance andmotivation as a moderating variable. The data used qualitative and quantitative datasources using primary and secondary data. The population is all employees of theCooperative Mekkar PDAM Surakarta many as 48 people. Techniques of data collectionusing questionnaires,...
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PENGARUH HARGA, LOYALITAS MEREK, KEPERCAYAAN DAN PROMOSI TERHADAP KEPUTUSAN PERPINDAHAN MEREK PADA KONSUMEN KARTU SELULER TELKOMSEL
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
The development of cellular operators in Indonesia over the last three years(2013-2015) has developed very well. Cellular operator in Indonesia is currentlydominated by three operators, namely Telkomsel, XL Axiata and Indosat. Given theincreasingly intense competition in the pace of today's business world as well as themarket conditions are more uncertain and may change at any time, on the other handconsumers remain free to make his choice will be a brand. Telkomsel as the marketleader telecommu...
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ANALISIS PENGARUH HARGA, KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN TERHADAP MINAT BELI ( STUDI PADA KONSUMEN STEAK MOEN MOEN DI SURAKARTA)
Exsplorasi: Jurnal Ilmu Sosial dan Humaniora
Vol 29
, No 2
(2017)
Tujuan dari penelitian ini adalah a. Untuk menganalisis signifikansi pengaruh harga terhadap minat beli konsumen pada konsumen steak Moen Moen di Surakarta., b. Untuk menganalisis signifikansi pengaruh kualitas pelayanan terhadap minat beli konsumen pada konsumen steak Moen Moen di Surakarta., c. Untuk menganalisis signifikansi pengaruh kepuasan konsumen terhadap minat beli konsumen pada konsumen steak Moen Moen di Surakarta.. Populasi dalam penelitian ini adalah konsumen steak Moen Moen Surakar...
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PENGARUH KARAKTERISTIK KEWIRAUSAHAAN TERHADAP NIAT BERWIRAUSAHA PADA MAHASISWA FAKULTAS EKONOMI UNISRI DENGAN MOTIVASI BERWIRAUSAHA SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 4
(2017)
The purpose of this study was to analyze: 1) the effect of entrepreneurial characteristics on student’s entrepreneurship intentions 2) the effect of entrepreneurship motivation on student’s entrepreneurship intention, and 3) the effect of entrepreneurial characteristics on student’s entrepreneurship intenton with on the entrepreneurship motivation as a moderating variable. This study is a survey. The study population were students of the Faculty of Economics Slamet Riyadi University Suraka...
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ANALISIS PENGARUH KREATIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER AS DENGAN CELEBRITY ENDORSER SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswa S1 Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
The objective of the research are to analyses (1) the effect of advertising creativity to the purchase decision As mobile card on S1 students University of Slamet Riyadi Surakarta (2) the effect of celebrity endorser on purchase decisions As mobile card on S1 students University of Slamet Riyadi Surakarta (3) the effect of advertising creativity on purchasing decisions As cellular card in moderation the celebrity endorser at the University of S1 students Slamet Riyadi Surakarta. Population of th...
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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN NILAI PELANGGAN SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
The purpose of this study was to analyze the effect of service quality and cusotmer value on loyalty and analyze the effect of the service quality on cusomer loyalty mediated by customer value. This study is a survey. Population are customer Popeye Chicken Express Nusukan 1 Surakarta. Sample as many as 100 people with purposive sampling and convenience sampling. The type of data used quantitative and qualitative data. Sources of data used primary data and secondary data. The technique of collect...
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ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI (Studi pada Konsumen CS Kopi Tubruk Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
This study aims to analyze (1) the effect of service quality on customer loyalty CS Kopi Tubruk Surakarta. (2) the effect of customer satisfaction on consumer loyalty CS Kopi Tubruk Surakarta. (3) the effect of service quality on customer loyalty with customer satisfaction as a moderating variable. The study population was the whole kosumen CS Kopi Tubruk Surakarta with a sample of 115 respondents. Data collection techniques using questionnaires through the stages of testing the validity and rel...
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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI (Studi Pada Konsumen Larissa Aesthetic Center Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this research was: 1) to analyze the significance of the influence of the quality of products against customer satisfaction. 2) to analyze the significance of the influence of the quality of service of consumer satisfaction. 3) to analyze the significance of the influence of promotions against consumer satisfaction. 4) to analyze the significance of the influence of consumer satisfaction consumer loyalty against. 5) to analyse the influence of the quality of products consumer loya...
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PENGARUH MOTIVASI, KOMPETENSI, DAN LINGKUNGAN KERJA TERHADAP KINERJA PERANGKAT DESA DI KECAMATAN COLOMADU KABUPATEN KARANGANYAR
Jurnal Manajemen Sumber Daya Manusia
Vol 10
, No 1
(2016)
This study aims to determine the effect of significant motivation, competence, and working environment on public employee performance in the district of Colomadu, Karanganyar. Population of this study were all public employee in the district of Colomadu, Karanganyar consist of 110 people, samples were collected by the census of the number of existing data collection techniques through questionnaires or questionnaire with validity and reliability. Analysis techniques using multiple linear regress...
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