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PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PEMBELIAN CAT TEMBOK MEREK ENVI DENGAN KUALITAS PRODUK SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 4
(2017)
The purpose of this study was to determine what factors are affecting the sales increase in the production of wall paint brand Envi PT Indaco and what factors most dominant influence. The hypothesis of this study is suspected factors that affect the sales increase in the production of wall paint brand Envi PT Indaco is a factor of promotion mix. Sources of data in this research is secondary data obtained from PT Indaco and primary data obtained from questionnaires to 100 respondents. Data were a...
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PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DENGAN HARGA SEBAGAI VARIABEL MODERATING
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 3
(2017)
The purpose of this research is to know the quality of the service, the location effect significantlyon the buying decision at the Minimarket Andhika Nusukan and find out the prices moderate the effect of service quality and location on buying decision at the MinimarketAndhika Nusukan. This research method using a survey method conducted to the consumer of Minimarket Andhika Nusukan. The type of data that used is qualitative and quantitative data. The source of the data used in this research is...
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PERAN KEPUASAN PELANGGAN SEBAGAI PEMEDIASI PADA PENGARUH CITRA RESTORAN TERHADAP BEHAVIORAL INTENTION
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
The objective of the research are to analyses (1) effect of restaurant image to behavioral intentions, (2) effect of restaurant image to customer satisfaction, (3) effect customer satisfaction to behavioral intentions, (4) effect of restaurant image to behavioral intentions, through customer satisfaction as the mediating variable. Population on this research are all customer of restaurant “Bandeng Segar Mbak Mar†in Surakarta. The samples of this research consist of 100 respondent, taken wit...
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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN NILAI PELANGGAN SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
The purpose of this study was to analyze the effect of service quality and cusotmer value on loyalty and analyze the effect of the service quality on cusomer loyalty mediated by customer value. This study is a survey. Population are customer Popeye Chicken Express Nusukan 1 Surakarta. Sample as many as 100 people with purposive sampling and convenience sampling. The type of data used quantitative and qualitative data. Sources of data used primary data and secondary data. The technique of collect...
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DIMENSI KUALITAS DAN HARGA SEBAGAI FAKTOR PENENTU KEPUASAN DAN LOYALITAS KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 2
(2012)
ABSTRACT The relatively service-driven restaurant industry is becoming more important in generating income for many countries and hence the service performance of the restaurants must be well understood and managed. The key determinants for restaurant service quality need to be identified, especially for the important segment such as youth consumers. Therefore, this study aims to explore the importance of physical environment quality, human service, food quality and price from the youth consumer...
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PENGARUH HUBUNGAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DENGAN MOTIVASI KERJA SEBAGAI VARIBEL MODERATING
Jurnal Ekonomi dan Kewirausahaan
Vol 10
, No 2
(2012)
ABSTRACT The aims of this research is to examine the effect of: (1) The working relationship to performance, (2) work environment on performance, (4) Work motivation moderate the influence of the working relationship and work environment on staff performance Karanganyar District Personnel Agency. Employee population of the District Personnel Agency Karanganyar numbered 54 people. Conclusion The results of the study: (1) The hypothesis that says: "there is significant influence working relations...
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FAKTOR YANG BERPENGARUH TERHADAP KEPUASAN KONSUMEN DAN BEHAVIORAL INTENTION DENGAN PERCEIVED VALUE SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 12
, No 1
(2012)
ABSTRACT It has often been argued that customer satisfaction can contri-bute significantly to a company’s success in a variety of ways. This study aims to analyze effect of three determinants of quality dimen-sions (product, service, and physical environment) to customer satisfaction. The model has been tested using surveyed data from 100 customers in Solo Wholesale Center. The data analyse use the multiple regression analysis and moderated regression analysis with standardized residual test....
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PELAKSANAAN UNDANG UNDANG NOMOR 22 TAHUN 1999 TENTANG PAJAK DAERAH DAN RETRIBUSI DAERAH
Wacana Hukum
Vol 7
, No 2
(2012)
Abstract: The Various policy which is gone through  a government representing mirroring of Law No. 22 Year 1999 instructed development of to area can improve the area economics. In order to giving broader autonomy. To finance-related area especially area give by the introductions to be able to fill the source of existing fund as according to potency and each area situation so that later can improve the Original Earnings of Its Area for the sake of its own household defrayal. Keyword : Area Iea...
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PENGARUH GENDER TERHADAP KEINGINAN MAHASISWA AKUNTANSI DALAM MEMILIH PROFESI AKUNTAN PUBLIK DAN NON AKUNTAN PUBLIK (Studi Kasus pada Mahasiswa Jurusan Akuntansi Fakultas Ekonomi Unisri Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 4
, No 1
(2012)
ABSTRACT The study aims to know the significance of gender difference influence toward factors which affect the students of accounting department to choose the profession of public accountant and non public account. The study is conducted in faculty of economics UNISRI Surakarta with fifty respondents from the students of accounting department. To get sample, proportional simple random sampling is used, statistic test, and discriminate sample independent test is used to analyze the data. The r...
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PENGARUH CITRA WARUNG STEAK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 11
, No 2
(2012)
ABSTRACT The purpose of this research were to analyze the influence of image steak shop on consumer loyalty, the influence of image steak shop on consumer satisfaction, influence of customer satisfaction on consumer loyalty, and influence indirect consumers shop steak for image loyality through consumer satisfaction as a mediating variable.The populations in this study are all consumers’ steak shops in the Surakarta area. ​​ Number of samples in this study was 100 consumers in five famous...
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