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Menampilkan 21–30 dari 284 artikel
ANALYSIS OF DIGITAL TECHNOLOGY AS A BUSINESS STRATEGY TO INCREASE SALES TURNOVER FOR CULINARY MSMES IN BANJARNEGARA
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
Indonesia's economy is significantly underpinned by the growth of Micro, Small, and Medium Enterprises (MSMEs), with culinary MSMEs in particular playing a substantial role in local economic development. Amidst rapid technological advancements and evolving consumer behavior, these businesses face considerable challenges in enhancing sales and maintaining market competitiveness. Digital transformation offers a strategic solution to these issues, providing MSMEs with greater opportunities to expan...
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Pengaruh Social Media Marketing, Bundling Price dan Electronic Word of Mouth Terhadap Keputusan Pembelian Spotify Premium Melalui Brand Awareness Sebagai Variabel Intervening
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 5
, No 1
(2025)
This study aims to examine the influence of Social Media Marketing, Bundling Price, and Electronic Word of Mouth on Purchase Decisions for Spotify Premium, with Brand Awareness functioning as a mediating variable. A quantitative approach was applied using a survey method involving 120 Spotify Premium users in South Tangerang. The research instrument employed a Likert scale and was analyzed using Structural Equation Modeling with Partial Least Squares to evaluate validity, reliability, and causal...
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The Value of Tawhid in Serat Ambiya as a Reinforcement of Islamic Education Based on Local Wisdom
Kawruh: Journal of Language Education, Literature and Local Culture
Vol 7
, No 2
(2025)
Tawhid education, part of Islamic education, has an important position in Javanese society, especially for Muslims. Tawhid education can be obtained in various ways from various sources, one of which is from Serat Ambiya, which is part of Javanese local wisdom. The purpose of this study is to describe and explain the values of tawhid contained in Serat Ambiya. This research uses a qualitative descriptive method with a philological approach. Data in the form of words, phrases, clauses, or sentenc...
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WORK ENVIRONMENT AND EMPLOYEE PERFORMANCE: A DYADIC STUDY IN A STATE-OWNED TECHNICAL UNIT
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
Employee performance remains a critical determinant of organizational success, particularly in operational units of state-owned enterprises where efficiency and precision are essential. Among the many influencing factors, the work environment—both physical and non-physical—has drawn increasing attention as a strategic element of human resource development. This study aims to examine the relationship between work environment and employee performance at PT Kereta Api Indonesia (Persero) Divisi Reg...
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THE EFFECT OF INSTAGRAM SOCIAL MEDIA PROMOTION OPTIMIZATION ON SALES VOLUME AT GALLERY RAJUT BANDUNG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
The advancement of digital technology has transformed the marketing landscape, making social media one of the primary channels for product promotion. This study aims to determine the effect of optimizing Instagram social media promotion on the sales volume of Gallery Rajut Bandung. Using a quantitative associative descriptive method, data were collected through questionnaires from 75 people who are work with Gallery rajut bandung. The independent variable is Instagram social media promotion, mea...
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GERAKAN REMAJA MINUM TABLET TAMBAH DARAH UNTUK MENCEGAH ANEMIA (GEMA GEMIA) DENGAN METODE KAP DI SMPS MITRA JEMBER
Luthviatin, Novia
; Erik Gunawan
; Fenny Gita Lestari Putri
; Syintia Dwi Pramesti
; Anggita Rizky Suci Irawan
; Wahyu Dwi Lukita
; Adinda Tira Octavia
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
Anemia in adolescents is a global health problem, especially in developing countries. Teenage girls are more susceptible to anemia because they experience menstruation every month, which causes them to lose significant amounts of blood. Anemia can affect student learning achievement. The outreach activity of the Youth Movement to Routinely Take Blood Supplement Tablets (TTD) to Prevent Anemia (Gema Gemia) to 35 female students of SMPS Mitra Jember was carried out using the health education metho...
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DESAIN STORY GAME TENTANG BULLYING VERBAL DI KALANGAN REMAJA
Kemadha
Vol 15
, No 2
(2025)
Bullying verbal di kalangan remaja merupakan permasalahan sosial yang berdampak serius terhadap kesehatan mental, emosional, dan perkembangan karakter korban. Tingginya kasus bullying verbal di Indonesia, yang sering dianggap sekadar candaan, menyebabkan sulitnya identifikasi dan penanganan sehingga korban kerap enggan melapor. Permasalahan ini menunjukkan adanya kebutuhan akan media edukasi yang efektif, interaktif, dan relevan dengan kehidupan remaja. Perancangan ini bertujuan untuk menciptaka...
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DESAIN UIUX DALAM PENGELOLAAN BISNIS DAN PEMASARAN FUNNARA KARANGANYAR
Kemadha
Vol 15
, No 2
(2025)
Perancangan ini mengangkat tema tentang desain User Interface (UI) dan User Experience (UX) untuk mendukung pengelolaan bisnis dan pemasaran Funnara Karanganyar. Funnara merupakan UMKM fashion keluarga yang menghadapi fluktuasi omzet akibat ketergantungan pada marketplace serta keterbatasan pengelolaan secara mandiri. Permasalahan utama meliputi ketidakstabilan penjualan, penurunan margin keuntungan, penalti pengiriman, dan kurangnya penguatan citra merek. Urgensi perancangan ini terletak pada k...
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BUILDING SUSTAINABILITY AWARENESS: INTEGRATING ESD INTO HUMAN DIGESTIVE SYSTEM EDUCATION
Bioma : Jurnal Ilmiah Biologi
Vol 14
, No 2
(2025)
In response to global environmental challenges such as climate change, pollution, and resource depletion, this study aimed to develop and evaluate Education for Sustainable Development (ESD)–oriented science learning materials on the human digestive system to enhance students’ sustainability awareness. Employing a Research and Development (R&D) approach and the ADDIE model, the instructional materials were implemented in a quasi‑experimental design with two eighth‑grade groups at SMP Negeri ...
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Pengaruh Keadilan Organisasi (Organizational Justice) Terhadap Keterlibatan Kerja (Work Engagement) Pegawai Pada Lembaga Pemasyarakatan Kelas IIA Binjai
Jurnal Ilmiah Serat Acitya
Vol 14
, No 2
(2025)
Penelitian ini mengkaji pengaruh keadilan organisasi terhadap keterlibatan kerja pegawai di Lembaga Pemasyarakatan Kelas IIA Binjai. Tujuannya adalah untuk memahami sejauh mana penerapan keadilan organisasi, yang meliputi dimensi keadilan prosedural, distributif, interaksional, dan informasional, dapat meningkatkan motivasi, dedikasi, serta kinerja pegawai demi menunjang efektivitas pelayanan publik. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesio...
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