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THE INFLUENCE OF BRAND IMAGE AND BRAND LOVE ON CUSTOMER LOYALTY WITH CUSTOMER ENGAGEMENT AS A MEDIATING VARIABLE: THE INFLUENCE OF BRAND IMAGE AND BRAND LOVE ON CUSTOMER LOYALTY WITH CUSTOMER ENGAGEMENT AS A MEDIATING VARIABLE
International Journal of Management, Business and Social Sciences
Vol 4
, No 1
(2025)
This study examines the influence of brand image and brand love on customer loyalty, mediated by customer engagement, within the framework of Relationship Marketing Theory. Focusing on Jims Honey consumers in Wonosobo Regency, the research employs a quantitative method using data collected via an online survey (Google Forms) from 140 active customers selected through purposive sampling. The data were analyzed using Structural Equation Modeling (SEM) in AMOS 24. The findings reveal that brand ima...
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Pengaruh Harga Produk, Kualitas Produk, dan Brand Image Terhadap Keputusan Pembelian Aqua di Kota Kendal
Muhammad Alvinnur Budiansyah
; Muhammad Alvinnur Budiansyah
; Aqmala, Diana
; Eko Waluyo, Dwi
; Setiawan, Aries
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Aqua, as a leading bottled mineral water brand in Indonesia, faces challenges in maintaining its market share amid increasing competition and boycott issues. This study aims to analyze the impact of product quality, product pricing, and brand image on purchasing decisions for Aqua in Kendal City. The research employs both quantitative and qualitative methods. Data collection techniques involve distributing questionnaires to 188 respondents and conducting interviews with 10 respondents. The r...
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1 Sitasi
Pendekatan Graph-Based Community Detection dalam Social Network Analysis Jaringan Undang-Undang Republik Indonesia 2014-2024
Wibisono, Setyawan
; Wahyudi, Eko Nur
; Hadikurniawati, Wiwien
; Lestariningsih, Endang
; Cahyono, Taufik Dwi
Dinamik
Vol 30
, No 2
(2025)
This study evaluates the performance of three community detection algorithms—Leiden, Infomap, and Label Propagation—on the legal network of the Republic of Indonesia spanning the period 2014–2024. The network consists of 679 nodes and 2,295 edges, constructed based on citation relationships among regulations. The evaluation employs four network topology metrics: modularity, coverage, conductance, and inter-cluster density. Results show that the Leiden algorithm achieves the highest modularity sc...
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Edukasi Aktifitas Fisik dan Latihan Terprogram untuk Mengurangi Penyakit Tidak Menular di Wilayah Rural Karanganyar
Pristianto, Arif
; Samiyem, Samiyem
; Rahman, Farid
; Susilo, Taufik Eko
; Naufal, Adnan Faris
; Fatmarizka, Tiara
Abdi Geomedisains
Vol 6
, No 1
(2025)
Non-communicable diseases (NCDs) such as hypertension, diabetes mellitus, and heart disease are increasingly found in rural areas, including Karanganyar, which are experiencing a shift in lifestyle due to industrialization. Low public awareness of the importance of physical activity is one contributing factor. This community service aims to improve public knowledge and behavior through education and programmed physical exercise in the form of gymnastics and healthy walking. The implementation me...
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The Adaptability and Innovation Capacity of Small and Medium Construction Companies to Information and Computers Technology in the Developing Countries
Media Komunikasi Dunia Ilmu Sipil
Vol 7
, No 1
(2025)
The construction industry in developing countries is undergoing a pivotal transformation, driven by the integration of information and communication technology (ICT). This study investigates how ICT adoption influences the adaptability and innovation capabilities of small and medium-sized enterprises (SMEs) within this sector. Employing a mixed-methods approach, the research combines quantitative data from 50 construction SMEs across chosen regions in Indonesia, with qualitative insights from 15...
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Pendampingan Penggunaan Microsoft Word dalam Meningkatkan Literasi Digital di MI Muhammadiyah Ceporan
Buletin KKN Pendidikan
Vol 7
, No 1
(2025)
Pada pembelajaran abad 21 ini, teknologi semakin berkembang dengan sangat pesat. Satuan pendidikan dituntut untuk selalu mengikuti perubahan zaman. Salah satu upaya yang dapat dilakukan oleh satuan pendidikan yaitu berliterasi digital. Penerapan literasi digital mempunyai peranan penting untuk mengasah kemampuan peserta didik. Tujuan dilaksanakan pengabdian ini yaitu untuk memberikan pendampingan literasi digital di MI Muhammadiyah Ceporan melalui kegiatan pendampingan mengetik di Microsoft Word...
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Konseling Kelompok Teknik Assertiveness Training Untuk Mereduksi Perilaku People Pleaser Siswa
ADVICE:Jurnal Bimbingan dan Konseling
Vol 7
, No 1
(2025)
The purpose of this study was to determine the effectiveness of group counseling services with assertiveness training techniques in reducing people pleaser behavior in class XI D3 students of SMA Negeri Colomadu. People pleasers are individuals who tend to prioritize the needs of others above themselves, find it difficult to refuse requests, are afraid of being shunned, and often ignore personal happiness in order to gain acceptance and approval from others. The research method used was an exper...
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MENELISIK DAMPAK RASIO KEUANGAN TERHADAP LABA: STUDI KASUS INDUSTRI MAKANAN DI INDONESIA
This study aims to analyze the effect of financial ratios on profit growth in food and beverage companies listed on the Indonesia Stock Exchange during the 2021–2023 period. The background of this research is the fluctuation in the financial performance of the food and beverage sector due to various economic challenges, such as rising production costs and changes in consumer behavior. This study uses a quantitative approach with secondary data from the annual financial reports of 21 companies. T...
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Kaprawiran Character in Serat Wira Wiyata and Its Suitability in Learning Javanese Language
Kawruh: Journal of Language Education, Literature and Local Culture
Vol 7
, No 1
(2025)
This research is based on the study of Javanese manuscripts. This research contains two objectives. The first objective of this study is to explain the character values in Serat Wira Wiyata. The second objective of this research is to describe the suitability of character values in Serat Wira Wiyata in Javanese language learning at the Vocational School level. The results of this study explain two things. The first is the character values in Serat Wira Wiyata. The character values found in Serat...
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Kompensasi, Pengembangan Karir, Komunikasi dan Kinerja Karyawan Pada PT. Sango Ceramics Indonesia
Jurnal Ilmiah Serat Acitya
Vol 14
, No 1
(2025)
Sebuah organisasi memiliki tujuan untuk menentukan cara menjalankan operasinya agar dapat memiliki perkembangan yang baik sehingga dapat mencapai apa yang diinginkan pihak perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi, pengembangan karir, dan komunikasi terhadap kinerja karyawan pada PT. Sango Ceramics Indonesia bagian painting. Pendekatan kuantitatif yang digunakan dalam penelitian ini dengan sampel yang digunakan adalah karyawan pada PT. Sango Ceramics Indonesia bag...
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