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Pengaruh Harga Produk, Kualitas Produk, dan Brand Image Terhadap Keputusan Pembelian Aqua di Kota Kendal
Muhammad Alvinnur Budiansyah
; Muhammad Alvinnur Budiansyah
; Aqmala, Diana
; Eko Waluyo, Dwi
; Setiawan, Aries
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Aqua, as a leading bottled mineral water brand in Indonesia, faces challenges in maintaining its market share amid increasing competition and boycott issues. This study aims to analyze the impact of product quality, product pricing, and brand image on purchasing decisions for Aqua in Kendal City. The research employs both quantitative and qualitative methods. Data collection techniques involve distributing questionnaires to 188 respondents and conducting interviews with 10 respondents. The respo...
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1 Sitasi
PENGARUH PROFITABILITAS, LIKUIDITAS, STRUKTUR MODAL DAN SOLVABILITAS TERHADAP NILAI PERUSAHAAN TELEKOMUNIKASI DENGAN COVID-19 SEBAGAI VARIABEL CONTROL
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
The purpose of this study was to determine and analyze the effect of profitability, liquidity, capital structure and solvency on the value of telecommunications companies listed on the Indonesia Stock Exchange for the 2019-2022 period with covid-19 as a control variable. The data used is secondary data from the company's financial statements. This study applied purposive sampling technique in sampling, obtained a sample of 8 telecommunications companies with 128 financial reports. This study app...
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Embracing Fintech Utilization: The Surge of e-Money and Internet User
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 15
, No 2
(2024)
This paper discusses the relationship of electronic money transactions on Internet users in Indonesia, main of the indications of fintech utilization. This study analyzes the trends of development of the volume and value of electronic money transactions as well as the increase of internet users in Indonesia. Data were collected from 2008 to 2020. The analysis is carried out using an polinomial trend analysis. Correlation test was also conducted on the electronic money transactions and data of In...
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