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Menampilkan 1–2 dari 2 artikel
Exploring The Intersection Of AI And Business Ethics: A Qualitative Study On Digital Marketing Development In Indonesia
Ekawahyu Kasih
; Ngadi Permana
; Farah Qalbia
; Muhamad Chaidir
Proceeding. of The International Conference on Business and Economics
Vol 1
, No 2
(2023)
This research delves into the nuanced landscape of digital marketing evolution in Indonesia, particularly at the intersection of artificial intelligence (AI) and business ethics. The study aims to elucidate the current state of digital marketing practices in Indonesia, exploring how AI technologies are integrated and the ethical considerations surrounding their implementation. Employing a qualitative research approach, the study utilizes in-depth interviews and focus group discussions with key s...
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The Role Of Financial Literacy On MSMEs : A Qualitative Investigation
Benardi Benardi
; Grace Yulianti
; Ekawahyu Kasih
; Farah Qalbia
Proceeding. of The International Conference on Business and Economics
Vol 1
, No 2
(2023)
This study aims to investigate the significance of financial literacy in empowering Micro, Small, and Medium Enterprises (MSMEs). The research model adopts a qualitative approach to explore the nuanced factors affecting financial literacy among MSME owners and its impact on their businesses. A purposive sampling technique is employed to select participants from diverse MSME sectors. Data is collected through in-depth interviews and focus group discussions. The analysis utilizes thematic coding t...
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