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Menampilkan 1–10 dari 27 artikel
PENGARUH BEAUTY VLOGGER TERHADAP MINAT BELI PRODUK KOSMETIK WARDAH DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI (Survei Pada Mahasiswi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 4
(2019)
The purpose of this study is to analyze 1) the effect of beauty vlogger as e-WOM on brand image; 2) the influence of beauty vlogger as e-WOM on purchase intention; 3) the influence of brand image on purchase intention; and 4) the influence of beauty vlogger as e-WOM on purchase intention through brand image. This research was conducted at the students of Slamet Riyadi University, Surakarta. The sample size taken was 70 respondents, with non-probability sampling method and purposive sampling usin...
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PENGARUH FAKTOR KEKUATAN EKONOMI TERHADAP PENDAPATAN DENGAN LAMA USAHA SEBAGAI VARIABEL MODERATING (SURVEY PADA USAHA KEDAI KOPI DI SURAKARTA)
Research Fair Unisri
Vol 3
, No 1
(2019)
Penelitian ini bertujuan untuk menganalisis pengaruh Faktor kekuatan ekonomi terhadap pendapatan, serta pengaruh modal kerja dan tenaga kerja terhadap pendapatan yang dimoderasi lama usaha. Penelitian ini mengambil sampel sebanyak 70 pengusaha kedai kopi di Surakarta dengan menggunakan metode convenience sampling. Teknik analisis data menggunakan regresi linear berganda dan Uji Selisih Mutlak. Kesimpulan dari hasil pengujian hipotesis (1) modal kerja berpengaruh signifikan terhadap pendapatan (2...
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PENGARUH CAPITAL ADEQUACY RATIO, NON PERFOMING FINANCING, FINANCING TO DEPOSIT RATIO, BIAYA OPERASIONAL, DAN PENDAPATAN OPERASIONAL, DAN UKURAN PERUSAHAAN TERHADAP RETURN ON ASSET BANK UMUM SYARIAH DI INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 2
(2018)
This research is meant to find out the influence of the variables of Capital Adequacy Ratio (CAR), Non Perfoming Ratio (NPF), Financing to Deposit Ratio (FDR), (BOPO) dan Firm size to Return on Asset of Islamic banks operating in Indonesia from 2014 – 2016. The sample collection technique has been carried out by using purposive sampling method with the criteria of Islamic banks makes an annual financial report in the period 2014 – 2016, has been published in Islamic banks and banking compani...
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ANALISIS FAKTOR YANG MEMPENGARUHI PENDAPATAN PEDAGANG SABTU BELANJA DI ALUN-ALUN KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 2
(2018)
The merchant's income can be affected by various factors. This research is conducted to know the influence of equity, loan capital, and business location on merchant's revenue saturday shopping Karanganyar. The population of this study is all traders saturday shopping as much as 328 traders. The sample used amounted to 77 traders with cluster random sampling sampling method. Data collection techniques used questionnaires and interviews. Methods of data analysis using classic assumption test, mul...
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PENGARUH RASIO KEUANGAN TERHADAP KINERJA KEUANGAN PADA BANK UMUM SWASTA NASIONAL DEVISA YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2013 – 2016
Jurnal Ekonomi dan Kewirausahaan
Vol 18
(2018)
This study aims to determine the CAR, NPL, NIM, BOPO and LDR against ROA. Types of data used in this study are Qualitative Data and Quantitative Data. The data source used in this research is obtained from the annual financial statements of Foreign Exchange Private National Banks listed on the Indonesia Stock Exchange during the period 2013 - 2016 published on the BEI website (www.idx.co.id). The population in this study were 35 Banks, the sampling technique used purposive sampling that is 16 ba...
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ANALISIS PENGUKURAN KINERJA PERUSAHAAN DENGAN MENGGUNAKAN METODE BALANCED SCORECARD PADA PERUSAHAAN DAERAH AIR MINUM SURAKARTA TAHUN 2015 – 2016
Jurnal Ekonomi dan Kewirausahaan
Vol 18
(2018)
The purpose of this study is to measure the performance of PDAM Surakarta using Balanced Scorecard method. This research was conducted taking data for 2 years, from 2015 and 2016 from PDAM annual report and annual financial report of PDAM. The type of data used is qualitative and quantitative data. Sources of data used are secondary data. Technique of collecting data with documentation, literature study and observation. Furthermore, the researcher compared the theories that become the basis of t...
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PENGARUH KECUKUPAN MODAL, LIKUIDITAS, RISIKO KREDIT, DAN EFISIENSI OPERASIONAL TERHADAP PROFITABILITAS PERBANKAN UMUM SWASTA NASIONAL DI BUSA EFEK INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Vol 18
(2018)
The purpose of this study is to: 1) analyze the significance of the influence of capital adequacy to profitability, 2) to analyze the significance of the effect of liquidity on profitability, 3) to analyze the significance of the effect of credit risk on profitability, 4) to analyze the significance of the effect of operational efficiency level on profitability, significance of capital adequacy, liquidity, credit risk, and operational efficiency simultaneously to profitability. This type of rese...
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PENGARUH EXPERIENTIAL MARKETING TERHADAP PEMBELIAN ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei pada Konsumen Wedangan di Mojosongo Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 1
(2018)
Aim of this research are to explain 1) influence of experiential marketing tocustomer satisfaction; 2) influence of customer satisfaction to repeat purchase; 3)explaining experiential marketing to repeat purchase and 4) explaining experientialmarketing to repeat purchase along customer satisfaction. This research is conducted atOmah Wedangan and Wedangan Konco Lawas Mojosongo Surakarta. Samplemeasurement is used as 165 respondents wih non-probability sampling technique andpurposive sampling meth...
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PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA USAHA DENGAN ORIENTASI PASAR SEBAGAI VARIABEL MODERASI (Survey pada Salon Kecantikan di Kecamatan Banjarsari Kota Surakarta)
Research Fair Unisri
Vol 2
, No 1
(2018)
This study aims to analyses role of market orientation as moderating variable of the effectentrepreneurship orientationon on business performace. This study using sample 62 entrepreneurof the industry beautiful salon at Banjarsari district Surakarta. To test hypothesis using regressionanalysis with absolute difference test. Conclusion of test results shows that the direct effect ofentrepreneurship orientation on business performance is significant. Other findings indicate thatmarket orientation...
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ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
This study aims to analyze the significance effect of product quality and servicequality to customer satisfaction, analyze the significance of product quality, servicequality and customer satisfaction to customer loyalty and analyze the significance ofeffect of product quality and service quality on customer loyalty with customersatisfaction as intervening variable. This study is a survey of restaurant customers KFCHartono Mall in Solo Baru. Samples of 100 people with purposive sampling techniqu...
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