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Menampilkan 2831–2840 dari 14256 artikel
DAMPAK ELECTRONIC WORD OF MOUTH TERHADAP MINAT PEMBELIAN MAKANAN MENGGUNAKAN GO-FOOD DENGAN KEPERCAYAAN MEREK SEBAGAI FAKTOR MEDIASI
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
This research was conducted with the aim of determining the impact of Electronic Word of Mouth on demand for food purchases using Go-Food with brand trust as an intervening variable. The sample in this study was 100 respondents obtained through a sampling technique using the simple random sampling method. The data collection method uses a questionnaire which is announced to respondents after which the data results are processed using SEM (Structural Equation Modeling) which is used in the SmartP...
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PENGARUH SOCIAL MEDIA MARKETING, CONTENT MARKETING, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE SAMSUNG DAN IPHONE PADA MAHASISWA UNIVERSITAS DI SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
Samsung and iPhone are popular brands in Indonesia's smartphone market, attracting many users. Nowadays, smartphones serve not only for communication but also as tools for digital marketing. This study focuses on examining how social media marketing, content marketing, and brand image affect the choices of university students in Semarang when it comes to buying Samsung and iPhone smartphones. We collected data from 100 students selected using a specific sampling method. We used a Likert scale qu...
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PENGARUH CELEBRITY ENDORSER, BRAND EQUITY DAN CUSTOMER BONDING TERHADAP TINGKAT INTENSI LOYALITAS PELANGGAN TOKOPEDIA
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
The aim of this research is to evaluate the influence of celebrity endorsers, Brandequity and customer bondingon Tokopedia customer loyalty. In this research, the population consists of people who have used Tokopedia as a place to shop online at least twice, and the sampel was taken from 150 respondents using non-probability sampling methods, especially purposive. This research uses PLS (Partial Least Square) as an analysis tool. Tokopedia must concentrate on customer loyalty to build Brandequit...
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ANALISIS DAMPAK INTEGRASI ESG PADA PROFIL RISIKO-RETURN PORTOFOLIO INVESTASI
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
This research aims to analyze the impact of Environmental, Social, and Governance (ESG) integration on the risk-return profile of the investment portfolio of PT Unilever Indonesia Tbk. The research employs a quantitative method with a case study approach, utilizing historical data from the period 2017-2021. The data is analyzed to identify the relationship between ESG scores and portfolio returns, as well as portfolio risk. Regression analysis and t-test are employed to test the research hypothe...
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Hubungan Dukungan Keluarga dan Lama Menjalani Hemodialisa terhadap Tingkat Kecemasan Pada Pasien Gagal Ginjal Kronik
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 3
, No 1
(2025)
Chronic kidney failure or chronic kidney disease (CKD) is a non-communicable disease that has increased the prevalence of mortality and morbidity in the last 20 years. The prevalence according to RISKESDAS in 2013 showed CKD was 2% and increased to 3.8% (739,208) in 2018. Dialysis is a kidney replacement therapy (TPG) which is used to prevent kidney deterioration. TPG carried out throughout life will change the patient's life physically, cognitively, psychologically, socially, and spiritually. W...
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Hubungan Dukungan Keluarga terhadap Kesiapan Wanita dalam Menghadapi Menopause
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 3
, No 1
(2025)
Menopause was a phase of a woman’s life that occurred at the end of the menstrual cycle. In this phase, women needed to prepare physically and psychologically to face menopause. One of the factors that affected this preparation was family support. This study aimed to determine the relationship between family support and women’s readiness to face menopause. This study was a type of quantitative research with a cross-sectional research design. Sampling by purposive sampling technique with a sample...
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INOVASI BISNIS PARIWISATA INDONESIA PASCA PANDEMI COVID-19
Tangkudung, Auderey Gameliel Dotulong
; Rante, Jones Zenas
; Pakpahan, Marisi
; Putri, Ameilia
; Puteri, Astriana
; Pribadi, Dado
; Gosita, Debora Rifiani
; Rustandi, Jeffry
; CPR, Josaphat Januar
; Ghalib, Kamelia
; Farieanna, Roos
; Purnawirawati, Selfi
; Setiawan, Sigit
; Bassuni, Wahyu
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
The tourism industry plays an important role in economic growth, both at the international and national levels. However, the COVID-19 pandemic has caused a global crisis that has hit the tourism sector around the world, including Indonesia. Restrictions on movement and mobility of people between regions, health concerns, and uncertainty have led to a drastic decline in tourism activity and the tourism sector has seen a significant drop in revenue. This has had a social impact, with many workers...
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PENGARUH PROFITABILITAS, LIKUIDITAS, STRUKTUR MODAL DAN SOLVABILITAS TERHADAP NILAI PERUSAHAAN TELEKOMUNIKASI DENGAN COVID-19 SEBAGAI VARIABEL CONTROL
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
The purpose of this study was to determine and analyze the effect of profitability, liquidity, capital structure and solvency on the value of telecommunications companies listed on the Indonesia Stock Exchange for the 2019-2022 period with covid-19 as a control variable. The data used is secondary data from the company's financial statements. This study applied purposive sampling technique in sampling, obtained a sample of 8 telecommunications companies with 128 financial reports. This study app...
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ANALISIS BUDAYA ORGANISASI TERHADAP KINERJA DI LINGKUP UMKM WILAYAH TAMANSARI, KOTA TASIKMALAYA
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
Organizational culture is a system of values, norms and beliefs held by a group of people in an organization that differentiates it from other organizations. This definition can also be seen as a pattern of basic assumptions discovered or developed by a group of people as they interact with each other. Organizational culture can also be interpreted as the characteristics or guidelines implemented by each member of an organization or company. Micro, Small, Small and Medium Enterprises (UMKM) are...
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ANALISIS BEBERAPA FAKTOR DETERMINAN YANG MEMPENGARUHI KINERJA KEUANGAN
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
This research aims to determine and test the influence of several financial ratios, namely liquidity, leverage, sales growth and debt maturity on financial performance. This type of research is quantitative research that uses secondary data sourced from the website www.idx.co.id. The population in this study are food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange with an observation period of 2018-2022. The sampling technique used a purposive sampling meth...
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