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Pengaruh Online Customer Review dan Online Customer Rating Terhadap Keputusan Pembelian Pada E-Commerce Shopee: Studi Pada Mahasiswa Prodi Administrasi Bisnis Universitas Nusa Cendana
Lema, Dominique Julied Saputri
; Lema, Dominique Julied Saputri
; Mesakh, Anthonius B.
; Kasim, Abas
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research aims to know and analyze both the partial and simultaneous effects of online customer review and online customer rating on the purchase decision on e-commerce Shopee among students of the business administration program of Nusa Cendana University. The number of samples in this research was 100 respondents, with using the Purposive Sampling technique. The data analysis techniques used are quantitative descriptive analysis, multiple linear regression analysis, and hypothesis testing...
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Pengaruh Modal Usaha, Inovasi Produk, dan Strategi Pemasaran Terhadap Persepsi Profitabilitas Pelaku UMKM Kuliner di Wilayah Pekalongan
Indonesia, Dini Kharisatul Khabibah
; Rokhman, Nur
; Dini Kharisatul Khabibah
; Nur Rokhman
; Titik Rianawati
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
UMKM in Indonesia have an important role in economic growth, as well as being able to absorb labor, and distribute development results. The purpose of this study was to determine the effect of business capital, product innovation, and marketing strategies on the perception of profitability of culinary UMKM actors in the Pekalongan area. The population in this study were culinary UMKM actors in the Pekalongan area. The sampling technique was purposive sampling so that 95 respondents were obtained...
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Transformasi Limbah Menjadi Manfaat: Edukasi Pembuatan Lilin Wangi dari Minyak Jelantah
Rita Dwi Ratnani
; Helmy Purwanto
; Aufa Fahmazida
; Meta Liftyastuti
; Muhammad Rafi Najib
; Diah Ayu Lestari
; Irvan Sovian
; Luthfiyah Harum Pratiwi
; Muhamad Hafid Falihurrozan
; Nesia Ursulla Endarhadi
; Assyifa Khairunnisa
; Bayu Fredo Wicaksono
; Erika Febiana Lasifa
Palawa: Jurnal Pengabdian Kepada Masyarakat
Vol 4
, No 1
(2025)
Minyak jelantah merupakan limbah rumah tangga yang berpotensi mencemari lingkungan dan membahayakan kesehatan apabila digunakan secara berulang atau dibuang sembarangan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi melalui pelatihan kepada warga, khususnya menambah wawasan bagi ibu-ibu PKK di Kelurahan Jatirejo, Kecamatan Gunungpati, Kota Semarang. Pelatihan mengenai pemanfaatan minyak jelantah menjadi produk bernilai guna, yaitu lilin wangi. Metode pelaksanaan me...
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Rancang Bangun E-SCM untuk Optimalisasi Persediaan Barang Toko Nadira
Dinamik
Vol 30
, No 2
(2025)
Pengelolaan rantai pasok dengan menggunakan metode E-SCM untuk mengoptimalkan persediaan Toko Nadira dapat meningkatkan persediaan yang efisien. Permasalahan yang terjadi pada Toko Nadira adalah proses pencatatan barang, pengelolaan persediaan dan pemesanan ke Supplier masih manual dengan menggunakan buku catatan. Dengan adanya teknologi, Toko Nadira dapat memanfaatkannya dengan baik dengan menggunakan website, website ini mampu mempermudah proses pencatatan barang, monitoring persediaan, dan me...
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Pengaruh Minat Belajar Mahasiswa Tata Rias terhadap Hasil Praktik Rias Pengantin Solo Putri
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 17
, No 1
(2025)
Solo Putri bridal makeup is a type of traditional makeup that requires precision, patience, and high technical skills. The level of student interest in learning reflects the extent of their interest and seriousness in understanding a learning material. This study aims to examine the influence of learning interest on the results of Solo Putri bridal makeup practice among students in the AKS Ibu Kartini Semarang Makeup Design Program, using a quantitative approach through simple linear regression....
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Prevention of Stunting through socialization and making avocado cake in Sepakung Village
Community Service Journal: Adarma Acitya
Vol 1
, No 1
(2025)
Stunting is a health problem that is still a serious concern in Indonesia. This condition occurs due to chronic malnutrition which has an impact on children's physical growth and cognitive development. This community service activity was carried out in Sepakung Village, Banyubiru District, with a participatory approach involving the community, especially pregnant women, breastfeeding mothers, Posyandu cadres, and local community leaders. The implementation method consists of several main stages,...
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Analysis of the Principle of Copyright Ownership of Works of Artificial Intelligence (AI) in the Perspective of Positive Law
Jurnal Penelitian Serambi Hukum
Vol 18
, No 02
(2025)
The rapid development of Artificial Intelligence (AI) has created new challenges for copyright law, especially in terms of ownership, originality, and creativity. This study focuses on two main issues: how Indonesian copyright law regulates the ownership of works created by AI, and the legal impact on the principles of originality and creativity. The method used is normative juridical, based on library research, and refers to Law Number 28 of 2014 on Copyright and other related regulations. The...
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Penegakan Hukum Pidana Terhadap Kasus Kenakalan Remaja di Kabupaten Purbalingga
Jurnal Penelitian Serambi Hukum
Vol 18
, No 02
(2025)
Purbalingga Regency is currently facing serious challenges related to social security and safety due to increasing criminal activities involving groups of teenagers. This study aims to determine and analyze criminal law enforcement against juvenile delinquency cases in Purbalingga Regency, and to determine and analyze the obstacles for the Purbalingga Regency police so that crimes committed by juveniles do not occur. The type of research uses empirical legal research, with a descriptive research...
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Strategi Komunikasi Pemasaran untuk Penguatan Urban Farming di Kelurahan Mangunsari, Kecamatan Gunungpati
Rekno Sulandjari
; Dina Damayanti
; Heru Sri Wulan
; Leonardo Budi Hasiholan
; Angel Maynanda Ayu Gracia Fani
Public Service And Governance Journal
Vol 6
, No 2
(2025)
In the digital era, marketing communication must dynamically adapt to technological developments and shifts in consumer behavior. Social media, interactive content, and data-driven marketing have become essential components of modern strategies. Social media platforms not only serve promotional purposes but also enable direct engagement, feedback collection, and the strengthening of emotional connections with consumers. Visual content such as videos and photos of urban farming activities help ex...
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Analisis Perbandingan Model Altman, Springate dan Grover dalam Memprediksi Kebangkrutan pada Perusahaan Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 1
(2025)
Bankruptcy is a condition where a business cannot operate effectively due to severe financial difficulties it is currently experiencing. This research purposes to analyze the ratio of the Altman, Springate, and Grover models in analyzing bankruptcy in food and beverage corporations listed on the IDX with reference to signaling theory. The data analysis approach used are One Way Anova test and accuracy level test. Using 20 company samples with purposive sampling method. The final proceeds o...
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