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Persfektif Pemasaran Global dalam Bisnis Internasional
Devina Wistiasari
; Defen Defen
; Deviana Lie
; Jason Jason
; Jesty Jesty
; Jolin Jolin
Jurnal Ilmiah Serat Acitya
Vol 11
, No 2
(2023)
AbstractThe global marketing perspective in international business is a necessary approach for companies operating in global markets. In the era of globalization, international business must understand and manage the challenges and opportunities that arise in the international market. Global marketing involves different strategies and tactics than domestic marketing, given the differences in culture, language, consumer preferences, and regulations in each country. This research aims to provide a...
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Google Scholar
DOI
Internal Organization Analysis Of Unilever
Adi Neka Fatyandri
; Defen
; Deviana Lie
; Jason
; Jesty
; Jolin
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 16
, No 1
(2023)
The outbreak of Covid-19 in 2020 has brought downturn to the global economy and many companies went bankrupt during the epidemic. However, according to Unilever's financial report for the first half year, its sales fell only by 1.6% and its financial situation is still stable. The reason for it is not only for Unilever's action of taking Covid-19 as normalization, but also for its differentiation strategies, which make Unilever a competitive enterprise when the consumer products are in demand in...
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