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Menampilkan 1–2 dari 2 artikel
Do Financial Access, Digitalization Adoption, Innovation, and Market Orientation Influence Business Performance of Micro-Small Enterprises?
Ida Puspitowati
; Carunia Mulya Firdausy
; Sarwo Edy Handoyo
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 1
(2024)
The improvement of performance for Micro and Small Enterprises (MSEs) is a must to achieve business performance growth. To achieve business performance successfully, the MSEs partly need to investigate factors that influence it. This study aims to examine whether or not financial access, digitalization adoption, product innovation, and market orientation influence MSEs' business performance. The source of data was obtained by distributing questionnaires to 135 women who engaged in MSEs in Belitu...
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Marketing Mix, Market Competition and Quality of Service in South Sulawesi
Handojo Wibawanto Soetikno
; Carunia Mulya Firdausy
; Haris Maupa
; Syarifuddin Sulaiman
Proceeding. of The International Conference on Business and Economics
Vol 1
, No 1
(2023)
Minimarket development today has increased dramatically, the increase was driven by consumer behavior which makes shopping as a necessity to meet their daily survival. This study aims to analyze (1) the marketing mix, market competition and quality of service for the mini choice for shopping. (2) the dominant influence of the marketing mix as a mini-shopping options. This research is quantitative descriptive study using observational approach. Data collection techniques used include interviews,...
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