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KONDISI EKSISTING USAHA MIKRO DAN KECIL KERAJINAN BAHAN ALAM DI KOTA SEMARANG DALAM BERTAHAN MENGHADAPI KRISIS AKIBAT PANDEMI
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 15
, No 2
(2020)
The existing condition due to the crisis during the pandemic period requires micro and small enterprises, including natural handicrafts to survive. This research seeks to portray the situation in the field of adaptive efforts of micro and small enterprises crafting natural raw materials both before a pandemic, during a pandemic and new normal effort in an effort to survive this difficult situation. Research on 20 business actors using convenience sampling method. Micro and small enterprises that...
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ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI MELALUI VARIABEL CITRA MEREK PRODUK PIERO
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 15
, No 1
(2020)
The shoe industry in Indonesia collided with each other to strengthen its brand in various ways to attract consumer buying interest. This study was aimed to examine the efforts of the Piero brand to create a buying interest in consumers through several marketing mix variables as variables that represent independent and intervening variable brand image. The population of this research were the followers of the @piero_jateng_diy account who took 30 samples from followers of the account. The sampli...
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PREDIKTOR DISPOSISIONAL ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) AGEN ASURANSI DAN MANAJER (STUDI PADA PERUSAHAAN ASURANSI DI JAWA TENGAH)
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 13
, No 2
(2018)
Some variales in the organizational behavior that greatly affect the performance of employees are productivity, absenteeism, turnover, and job satisfaction, deviant behavior in the workplace and Organizational Citizenship Behavior. When associated with the empirical situation in business, in the field of insurance the role of sales force (insurance agent) becomes very important for the company. This profession requires the sales force to move closer to prospective customers both individuals and...
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